Australia markets closed
  • ALL ORDS

    7,670.90
    +12.00 (+0.16%)
     
  • ASX 200

    7,394.40
    +8.00 (+0.11%)
     
  • AUD/USD

    0.7368
    -0.0018 (-0.24%)
     
  • OIL

    72.17
    +0.26 (+0.36%)
     
  • GOLD

    1,802.10
    -3.30 (-0.18%)
     
  • BTC-AUD

    45,663.69
    +923.41 (+2.06%)
     
  • CMC Crypto 200

    786.33
    -7.40 (-0.93%)
     
  • AUD/EUR

    0.6255
    -0.0015 (-0.24%)
     
  • AUD/NZD

    1.0557
    -0.0029 (-0.28%)
     
  • NZX 50

    12,736.32
    +15.48 (+0.12%)
     
  • NASDAQ

    15,111.79
    +171.63 (+1.15%)
     
  • FTSE

    7,027.58
    +59.28 (+0.85%)
     
  • Dow Jones

    35,061.55
    +238.20 (+0.68%)
     
  • DAX

    15,669.29
    +154.75 (+1.00%)
     
  • Hang Seng

    27,321.98
    -401.86 (-1.45%)
     
  • NIKKEI 225

    27,548.00
    +159.80 (+0.58%)
     

Giant, surreal 3D cat draws crowds in Tokyo: 'Too cute'

·2-min read

A humongous 3D cat is turning heads on a busy Tokyo street. The huge feline, nicknamed “Shinjuku Cat,” is a part of a billboard campaign. 

Decode and demystify Gen Z's latest online slang terms with In The Know's new glossary.

Shinjuku Cat gets its name from the Shinjuku district it hails from. The cat resides on a 1,665 square-foot, curved LED 4K high-resolution display. What’s fascinating about Shinjuku is that it’s more than just a static projection. The calico cat, which looks comfortably nestled on top of a building, walks around, naps and loudly meows. 

Sit back, relax and enjoy the show with these rich and easy to make snacks!

Footage of the giant kitty went viral on Twitter on July 5, receiving over 142,000 likes. Shinjuku is active from 7 a.m. until 1 a.m. before taking a six-hour “cat nap.” Cross Space and Unika created the project, and technically, Shinjuku isn’t advertising anything besides the advertising space itself. 

This content is not available due to your privacy preferences.
Update your settings here to see it.

The two companies use the gigantic feline to promote the high-tech 3D ad space called “Cross Shinjuku Vision.” Nevertheless, picking something that would warm people’s hearts was intentional. 

“There are many reasons we decided to display the cat, but one of the big reasons is that with [the] corona[virus], the world became very dark,” Unika spokesperson Takayuki Ohkawa told Japan Times. “Through the cat display, we wanted to revive Shinjuku and make it brighter.”

Tokyo will host the 2021 Summer Olympics but is currently under its fourth pandemic lockdown. The approximate 190,000 daily passersby could certainly use some cheering up. 

“The way it was meowing was too cute to bear,” a pedestrian who spotted the cat, Ryoko Kikuchi, told Japan Times. 

For those who aren’t in Tokyo, Cross Space has set up a 24-hour live stream of Shinjuku Cat.

10 Beauty Products at Nordstrom for Under $30:

In The Know is now available on Apple News — follow us here!

If you enjoyed this story, read more about the one thing Khloe Kardashian says she regrets about her time on reality TV.

More from In The Know:

Who is Amelia Hamlin, Scott Disick’s new girlfriend?

This sheet mask set is like a juice cleanse for your face

Yeti rebuilt its best-selling cooler to fit wine bottles

This battery-operated spice grinder will transform the way you prep your food

The post Giant 3D cat draws crowds in Tokyo: ‘Too cute’ appeared first on In The Know.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting