Yahoo Finance German soccer team releases jersey with Black Lives Matter hashtag; shirts immediately sell out
Bundesliga club Eintracht Frankfurt will wear a special Black Lives Matter hashtag across the front of its jerseys during Wednesday’s German Cup semifinal vs. Bayern Munich.
The move comes in the wake of worldwide protests condemning police violence against Black people, which stemmed from the May 25 death of unarmed African-American George Floyd while in the custody of Minnesota cops.
The #blacklivesmatter message replaces the usual “Indeed” branding emblazoned on the front of the Eintracht’s shirts. The job search company’s logo appears in smaller font below and to the right of the hashtag, which has become ubiquitous on social media in the two weeks since Floyd was killed.
The message was also prominently displayed during protests in Frankfurt last weekend:
The move was a hit with fans of the club, which has long employed United States men’s national team veteran Timmy Chandler. Within an hour of the release, Eintracht Frankfurt announced that the shirts had already sold out:
For fans who would like to show their solidarity by wearing the white away shirt, unfortunately it is not available for purchase as it is already sold out.
— Eintracht Frankfurt (#BlackLivesMatter) (@eintracht_eng) June 10, 2020
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