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Fortune partners with Accenture on AI tool to help analyze and visualize the Fortune 500: ‘You can’t ask a spreadsheet a question’

After 95 years, Fortune is entering the age of AI with a new tool aimed at better analyzing the Fortune 500.

The new product, called Fortune Analytics, is being developed in partnership with Accenture. It will deliver ChatGPT-style responses based on 20 years of financial data from the Fortune 500 and Global 500 lists, as well as related articles, Fortune chief financial officer and incoming CEO Anastasia Nyrkovskaya announced Monday at the Fortune Brainstorm AI conference.

"What it really is going to do is take over 20 years of our incredible trusted journalism, combined together with our financial research and analysis and financial data, and put it all together into one easy-to-use tool," Nyrkovskaya said.

Drawing on decades of in-house data, Fortune Analytics will allow customers to build graphic visualizations with the help of an easy-to-use AI assistant, according to Fortune’s chief technology officer Jonathan Rivers. The tool will launch in beta on June 4.


"You can't ask a spreadsheet a question, but you can ask an LLM one," Rivers said.

Lan Guan, the chief AI officer at Accenture, said Fortune Analytics will help transform how enterprise customers use the Fortune 500 by giving them access to troves of data that include articles behind the paywall, audio transcripts, and other archives.

"This opens up a lot of opportunities to drive innovation, to drive growth to the new business models that we're all very excited about," Guan said at the conference Monday.

The announcement comes as Fortune aims to continue diversifying its revenue streams while Nyrkovskaya prepares to step into the CEO role at the end of April. In the past few years, Nyrkovskaya has helped the legacy media brand reduce its reliance on advertising revenue while delivering strong journalism and maintaining profitability for the last three years.

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