Two former Greens leaders have joined the ranks of the environmental group Markets for Change.
Former Australian Greens leader Bob Brown is now on the board and ex-state leader Peg Putt is its chief executive.
Ms Putt says a major fundraising push is imminent, foreshadowing an increase in campaigning.
"He (Bob Brown) is one of the best known environmental campaigners, if not the best known environmental campaigner on the planet and he's a great leader as well," she said.
"We empower consumers to understand when they go to buy something like a bed, or a piece of flooring, whether or not it's come at the expense of destroying a high-conservation forest." Ms Putt does not think her or Mr Brown's involvement will affect Tasmania's Labor-Green Government, which has come under pressure after protest action against Ta Ann Tasmania.
She says Markets for Change will decide whether to step up its campaign against the company once the informal forest peace talks finish.
Ms Putt was responsible for the party's forests portfolio until her retirement in 2008.
Bob Brown retired as Australian Greens leader in April.
Backlash The Premier has urged people not to back the group.
Lara Giddings says Tasmanians would be better off spending their dollars in local shops to stimulate the economy rather than on campaigns and protests.
"These groups, whoever they are, they're only ever as good as the broader community supporting them," she said.
"So I would say to all Tasmanians, look at what the IGA (Inter-Governmental Agreement) process is about.
"We are still hopeful about reaching agreement and that's something that should unite all of us." The State Opposition has described the appointments as disgraceful.
Peter Gutwein believes Markets for Change will ramp up its campaign against Tasmanian forest products.
"Brown and Putt both benefit from a taxpayer-funded superannuation," he said.
"They have that luxury, yet here they are wanting to take jobs away from hardworking Tasmanians."