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Foam hair dye is the newest (and coolest) way to color your hair at home

Madison Alcedo
·3-min read

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If you love experimenting with the latest hair trends — like lobs, balayage, bangs and other daring looks — you’ll love the latest brand who’s changing up the hair dye scene. 

If you haven’t yet seen Hally on Instagram or TikTok, get ready. Self-proclaimed as the “new gold standard in hair dye,” Hally features the first-ever foaming (yes, you read that right) ammonia-free hair color. It’s the first company to offer a demi-permanent hair dye in a foaming consistency, which makes it instantly easier to use — and mess-free. 

Dubbed “Color Cloud,” using the foam dyes on your hair is, well, cloud-like. Not only is it fun to apply, but it’s super gentle on your hair and head. Plus, it’s chemical-free (aka free of ammonia, sulfates, parabens and other ingredients you normally can’t pronounce). Instead, Hally’s Color Cloud dye is made with super-nourishing natural extracts like chamomile, lavender, ginseng and aloe.


If you’re wondering how a foaming hair dye exactly works and how well it stays put — you’re not alone. 

Because Hally’s dyes are demi-permanent, it won’t last as long as salon coloring, but it won’t fade immediately after one wash. Demi-permanent dyes last up to 25 washes, or for four to six weeks. Essentially, demi-permanent color coats the outside cuticles of your hair, changing the tone rather than the hair color itself. You can make subtle changes to your hair color in just 30 minutes without worrying about damaging your locks.

Currently, Hally only offers four hair dye colors, which are all super stunning: Atomic Blonde, Cola Coaster, Rose Gold and the newest limited-edition color in partnership with Reese Witherspoon’s daughter Ava Phillippe called Purple Ava-lanche

When you purchase a kit, you’ll receive a complete guide that gives a step-by-step tutorial, two hair clips, latex-free gloves (you’re dyeing your hair not your hands!), under-eye gel patches, a de-stress putty and, of course, the foaming developer that you mix with the color of your choice. P.S. If you have hair longer than shoulder-length, it’s suggested to buy two kits for full coverage. 

And if you have any questions on how to use the dye, Hally provides a comprehensive explanation on anything you might need to know in its FAQ section — like how to prepare your hair before you color and how to apply the dye (sectioning your hair is key!).

Below are the four Hally hair dye shades you can shop now. And the best part is, you can score an exclusive 10 percent discount on every order with the code INTHEKNOW until May 5. If you love experimenting on your own versus leaving it up to the pros, Hally is the coolest (and easiest) home hair dye yet.

1. Atomic Blonde, $25


Atomic Blonde is a light, ash-blonde color that will help brassy hair color look instantly brighter. 

Buy Now

2. Cola Coaster, $25


For a soft, milky brown hair color, Cola Coaster is your best bet. 

Buy Now

3. Rose Gold, $25 


With the Hally Rose Gold color, you’ll get a bright “pinky blonde.” 

Buy Now

4. Purple Ava-lanche, $25


Try the limited-edition color from Ava Phillipe, Purple Ava-lanche, that turns into a dusty lilac. 

Buy Now

If you liked this story, read about this customer-favorite Amazon product for controlling frizzy hair.

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