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Five excellent reasons to attend TC Early Stage 2021: Marketing & Fundraising

·4-min read

There’s no crying in baseball, and there are certainly no shortcuts in building a successful startup. But, thanks to TC Early Stage 2021: Marketing and Fundraising on July 8-9, you don’t have to reinvent the freakin’ wheel.

This two-day bootcamp offers early-stage founders (pre-seed through Series A) access to the startup ecosystem’s leading experts and top investors. They’ll host a series of interactive Q&A sessions focused on essential topics, like pitch development, fundraising, brand building, growth marketing and more. Take a peek at the agenda.

Here are just some of the many reasons to carve time out of your hectic schedule and attend this all-virtual event.

1. Because your contemporaries say so

"Early Stage 2020 was a great opportunity to hear seasoned startup founders talking about their experiences and how they dealt with many of the same challenges I faced then and am going through now. It’s like a mini masterclass in entrepreneurship." — Ashley Barrington, founder, MarketPearl.

"Sequoia Capital’s session, 'Start with Your Customer,' looked at the benefits of storytelling and creating customer personas. I took the idea to my team and we’ve implemented storytelling to help onboard new customers. That one session alone has transformed my business." — Chloe Leaaetoa, founder, Socicraft.

2. Connect with community and opportunity

Founding a startup can be a frustrating and sometimes lonely affair. It helps to bounce ideas off other early founders who know exactly what you’re going through. You never know where those communal connections might lead, and a fat Rolodex is always good for business.

Make ad hoc connections in our virtual platform’s chat feature. Want a more strategic tool? CrunchMatch, our AI-powered networking platform, simplifies finding and scheduling 1:1 meetings with the people who align with your business goals.

3. Bust out the breakout sessions

You'll learn a ton about growing your business at interactive Q&A sessions like these:

Iterating More Effectively with Feedback: A great product alone is not enough. To be successful, early-stage companies need to optimize all phases of the customer journey. This session will include tactics, best practices and case studies on how to use customer feedback to understand customer needs, craft more compelling messaging and improve all phases of the customer experience.

Growth Hacking, Product Fit and Pricing: Superhuman’s Rahul Vohra shares strategies for early-stage founders on topics like hacking your way to product-market fit, driving user sign-ups without breaking the bank on paid ads and identifying your product’s price point.

How to Determine Your Earned Media Strategy: Learn how to build an effective earned media strategy for your startup, building on Rebecca Reeve Henderson's deep expertise developing effective communications programs for some of the top business software companies in the world. Earned media, aka the kind of exposure you get from a TechCrunch article, is a key element of any startup’s marketing strategy, but it’s also one of the trickiest things to get right. Rebecca has worked with companies ranging from Slack, to Shopify, to Zapier, to Canva and many more, helping craft effective earned media strategies in one of the most difficult areas of all: B2B SaaS.

And even more....

4. Pitch at TC Early Stage

Day two is all about the pitch-off. Ten early-stage startups will take the virtual stage and deliver their best five-minute pitch to a global audience of investors, TC editors, press and event attendees. A five-minute Q&A with the judges follows that pitch. Want a shot? Get moving because you need to apply here by June 7!

5. You can still save $100 (if you act fast)

TC Early Stage 2021: Marketing & Fundraising kicks off on July 8-9 and for all you early birds, you can save a cool Benjamin when you register before next Friday, June 11 at 11:59 p.m. (PT). So what are you waiting for? Register today!

Is your company interested in sponsoring or exhibiting at Early Stage 2021 – Marketing & Fundraising? Contact our sponsorship sales team by filling out this form.

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