Yahoo Finance This is the first Black-owned clean beauty brand at Sephora — these are my thoughts
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Despite major strides for inclusion in beauty, the industry is still announcing “firsts” in 2021. One of those firsts? Lys Beauty is the first Black-owned clean beauty brand to launch at Sephora.
Firstly, the brand is 100 percent cruelty-free, gluten-free, vegan and made from plant-derived ingredients. Above all, the brand prides itself on being affordable—a major plus considering clean beauty can be more expensive.
Most recently, Sephora announced eight new BIPOC-owned brands to its 2021 Accelerator program, ensuring that it doubles its Black-owned brands by the end of the year.
Ahead of its launch, I tried Lys Beauty out for myself. Here are a few of my thoughts:
The foundation is available in 35 different shades. In addition, it’s a buildable coverage and definitely didn’t weigh my face down. It has Ashwagandha, a powerful herb that combats skin stress and visible signs of aging. Additionally, my skin felt very moisturized all day, no doubt because of the formula’s hyaluronic acid.
Another product that’s a quick win is the glossy lip treatment oil, which has sunflower, carrot, sweet almond and macadamia nut oil. It also has vitamin E, which instantly soothes dry lips. I loved this as an overnight lip treatment or for a quick swipe in the morning before Zoom calls.
In short, this brand is worth knowing. Check out select products from Lys Beauty on Sephora down below, and check out the site for the entire line.
Shop: Triple Fix Serum Foundation, $22
Shop: No Limits Matte Bronzer, $18
Shop: Speak Love Glossy Lip Treatment Oil, $12
If you liked this post, check out 5 Black-owned skin care brands that need to be on your radar.
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