Fresh fruit and grocery chain Harris Farm has taken out four supermarket awards in a vote by thousands of Aussie shoppers. The high-end supermarket is known for charging steeper prices for fruit and vegetables, but that didn’t stop it from coming out on top of the likes of Aldi, Coles and Woolworths in certain categories.

More than 10,000 Aussie consumers ranked Australia’s supermarkets in Finder’s Customer Satisfaction Awards. Harris Farm was the big winner, voted the ‘Most Loved’, ‘Most Recommended’, ‘Most Trusted’ and ‘Top Rated Supermarket Produce’.

Aldi won the ‘Top Value’ award for the second year in a row, while Ritchies took out ‘Legendary Service’. Woolworths picked up a gong for ‘Top Rated Supermarket Rewards Program’ for its Everyday Rewards offering, while Coles was the favourite for home convenience, winning ‘Top Rated Grocery Delivery’.

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Finder head of consumer research Graham Cooke said the supermarket industry was “fiercely competitive” and brands tended to excel in different areas.

“Harris Farm took the top gong in half of all the categories this year, and was the most recommended supermarket in Australia,” Cooke said.

“For those looking for a bargain though, Aldi came out on top again. Their range, however, is smaller than their competitors.

“Coles has been upping their game in delivery, and the Woolies rewards program is the highest rated in Australia, and the one only one which awards Qantas points.”

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Harris Farm is the lesser talked about player in the supermarket battle, and it has a much smaller footprint than its competitors. The grocer has 33 stores across NSW, Queensland and Canberra.

It suffered a $22 million loss in the 2024 financial year, more than triple the previous years, and said this was due to problems with the rollout of a new software system. The group's sales rose 5.6 per cent to $788 million in the year.

The grocery chain was founded in 1971 by David and Cathy Harris in Villawood in Sydney’s west. Three of their five sons, Angus, Tristan and Luke, took over the day-to-day operations of the company in 2013.

The three brothers were co-CEOs until two years ago when Tristan exited his executive role. He remains a director.

Supermarket price wars continue as spend ticks up

The average Aussie is now spending $209 per week on groceries for their households, according to Finder’s Consumer Sentiment Tracker. That’s an increase from $190 per week a year ago.