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'Fake Tan Millionaire' reveals his 9am non-negotiable ritual

The New Investors video series brought to you by Yahoo Finance reveals the secrets of the most successful entrepreneurs and business people in Australia today. This is the seventh episode of the season.

Shaun Wilson is a successful entrepreneur.

He is the co-founder of Bondi Sands – a brand internationally famous on social media with the likes of Kylie Jenner spruiking its self-tan and suncare products.

And if you take a peek at Wilson's Instagram posts, you might see a Lamborghini – a little gift to himself after all the hard work reaching the top.

But he has a morning ritual that you wouldn't expect for such a go-getter.

"I try not to look at my phone before 9am – that's very important for me," he told Yahoo Finance's New Investors show.

Wilson refuses to launch into work too early, which goes against the stereotype of the millionaire businessman.

"I like to have the morning to myself."

"I like to get up early and do my fitness in the morning…and I try to read a fair bit in terms of just the print media."

The Melbourne businessman, like most entrepreneurs, lists passion and "obsession" as mandatory qualities for a startup founder. But for him, the secret to success is that it can't come at the cost of a healthy balance in lifestyle.

"A comfortable obsession – I definitely do have that. But it's about balancing that. I like to think I've definitely got the health and fitness lifestyle to support that and I really concentrate on that."

Composite image with model advertising Bondi Sands, Shaun Wilson and his Lamborghini.
(Images: Shaun Wilson/Instagram)

Wilson loves being a startup entrepreneur, which demands that he wear many different hats – not just chief executive.

"You open up your emails and there's so many things happening from an HR perspective, from a distributor perspective, retailing, manufacturing – it really keeps you on the pulse, but I love that," he told Yahoo Finance editor-in-chief Sarah O'Carroll.

"I wouldn't like going to a role in my job where I'm just doing the same thing. I certainly don't do that."

As for employees, he only asks for one attribute – curiosity.

"That's what I look for. People who really want to develop and ask questions and want to learn and I like to surround myself with people like that," he said.

"As leaders, you need to be like that as well. Need to be curious in your staff, curious in your suppliers and customers – ask questions and be informed. And I look for that in my team."

The New Investors video series brought to you by Yahoo Finance reveals the secrets of the most successful entrepreneurs and business people in Australia today. This is the seventh episode of the season.

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