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Faire la Fête owner, First Growth Brands Inc. Welcomes Three New Team Members as Expansion Grows in the United States

·3-min read

TIBURON, Calif., October 28, 2021--(BUSINESS WIRE)--First Growth Brands Inc. and its flagship brand Faire la Fête, announced that they have acquired three new employees as market expansion grows rapidly.

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Faire La Fête

Market Manager, Southwest Region – Scott Farrar
Scott began his wine career 12 years ago as a UC-Davis Winemaking-Viticulture student. He moved to Arizona in 2010 where he began working as a harvest and vineyard intern for top winemakers, which evolved into a Sales Role as Arizona Sales Manager for Pillsbury Wine Company where he spent 3 years overseeing wholesale sales operations and logistics. In 2015 He accepted a position at Babcock Winery and Vineyards in the famed Santa Rita Hills AVA in Santa Barbara County, as Brand Ambassador and Western Region Sales Manager where he managed wholesale operations for California, Arizona, Texas, Colorado, Hawaii, and Japan. Currently he manages sales for First Growth Brands in Phoenix, Las Vegas, and Palm Springs.

Sales Director, Southern California – Aria Fernandez
Prior to joining First Growth Brands, Aria has had an extensive background in hospitality management with specialty luxury brands running a six-bar beverage program and opening a premier luxury hotels, restaurants, and bars. Aria received her education in hospitality food and beverage management.

Regional Director, TX, IL, GA, FL – Justin Cochren
Justin is a wine & spirits professional with 10 years’ experience representing world class suppliers and building craft brands. He started out representing Hennessy in Chicago while completing his MBA, which lead him to an opportunity in NYC working directly for the Marnier-Lapostolle family as Portfolio Ambassador across N. America, France & Chile. After the Grand Marnier family of brands was acquired in 2016, Justin returned to Chicago as a consultant for the DIAGEO reserve team before investing himself with emerging craft brand, Tequila Tromba. During his tenure there, he lead the brand development team to expanding Tromba’s footprint to nearly 20 states across the US.

"We could not be more enthused about the growth of our team and our expansion into primary markets in the United States," said Edward Holl, Chairman and CEO of First Growth Brands.

About Faire la Fête

Faire la Fête, which is French for "to party with friends," was first introduced in the U.S. in 2015 and today is distributed across major metro markets by Southern Glazers Wine & Spirits. Faire la Fête is France’s answer to making champagne affordable again by offering consumers the same traditional quality of $50 Champagnes at less than half the price. Faire la Fête is produced by First Growth in Limoux France, the birthplace of champagne in 1531. Sustainably hand-harvested, bottle aged, and 70% less sugar than tank-fermented Prosecco, Faire la Fête is convincing American consumers, who love champagne but couldn’t afford it for daily celebration, that they now can.

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Caitlin Kelly

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