When Apple introduced the iPhone X at its latest event on Tuesday, it touted its new Face ID biometric authentication system as one of the phone's exclusive features. However, the first demo on stage seemingly failed to work properly.
When Apple engineering SVP Craig Federighi grabbed the iPhone X on stage, he looked at it and waited for Face ID to authenticate him. However, the phone blocked him out, and required a passcode.
He went on to use a backup device, which then worked effortlessly.
People naturally assumed that this had something to do with Face ID, or the iPhone X itself, and a stream of "Apple FAIL!" posts went up on the internet.
However, the reality of it is a little different.
If you look closer at the demo iPhone X Federighi was using on stage, you can read the revealing sentence yourself.
It says: "Your passcode is required to enable Face ID" -- meaning that Face ID was not active at all the moment Federighi picked the brand new iPhone up.
So Face ID itself didn't actually fail; the reason why the demo didn't go as planned, however, may be the one thing you can blame Apple for.
Speaking with Apple representatives, Yahoo's David Pogue was able to confirm that the device disabled Face ID after multiple failed attempts at recognising Federighi's face.
Apple employees were setting up the demo unit before the presentation, and didn't realise that, while doing so, Face ID was actively working and trying to find its owner's face.