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Educational Toys Market | Increased Demand for Smart Toys to Drive Growth During 2020-2024 | Technavio

·6-min read

Technavio has been monitoring the educational toys market and it is poised to grow by USD 24.30 billion during 2020-2024, progressing at a CAGR of about 15% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Download a Free Sample Report on COVID-19

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Technavio has announced its latest market research report titled Global Educational Toys Market 2020-2024 (Graphic: Business Wire)

Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on the educational toys market. The market growth in 2020 is likely to increase compared to market growth in 2019.

Frequently Asked Questions:

  • Based on segmentation by product, which is the leading segment in the market?
    Academic toys.

  • What are the major trends in the market?
    Growing popularity of green toys.

  • At what rate is the market projected to grow?
    The market is projected to grow at a CAGR of about 15% during 2020-2024.

  • Who are the top players in the market? Ltd., Hasbro Inc., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Ravensburger AG, and VTech Holdings Ltd. are the top players in the market.

  • What are the key market drivers and challenges?
    The market is driven by the increasing demand for smart toys. However, the threat from counterfeit products might hamper market growth.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Ltd., Hasbro Inc., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Ravensburger AG, and VTech Holdings Ltd. are some of the major market participants. Although the increasing demand for smart toys will offer immense growth opportunities, the threat from counterfeit products is likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this educational toys market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Educational Toys Market 2020-2024: Segmentation

Educational Toys Market is segmented as below:

  • Product

    • Academic Toys

    • Cognitive Toys

    • Motor Skills Toys

    • Other Toys

  • Geography

    • APAC

    • North America

    • Europe

    • South America

    • MEA

  • Age group

    • 0-4 Years

    • 4-8 Years

    • Above 8 Years

To learn more about the global trends impacting the future of market research, download a free sample:

Educational Toys Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The educational toys market report covers the following areas:

  • Educational Toys Market Size

  • Educational Toys Market Trends

  • Educational Toys Market Industry Analysis

This study identifies the growing popularity of green toys as one of the prime reasons driving the Educational Toys Market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Educational Toys Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024

  • Detailed information on factors that will assist educational toys market growth during the next five years

  • Estimation of the educational toys market size and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the educational toys market

  • Analysis of the market’s competitive landscape and detailed information on vendors

  • Comprehensive details of factors that will challenge the growth of educational toys market vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem

  • Value chain analysis

Market Sizing

  • Market definition

  • Market segment analysis

  • Market size 2019

  • Market outlook: Forecast for 2019 – 2024

Five Forces Analysis

  • Five forces summary

  • Bargaining power of buyers

  • Bargaining power of suppliers

  • Threat of new entrants

  • Threat of substitutes

  • Threat of rivalry

  • Market condition

Market Segmentation by Product

  • Market segments

  • Comparison by Product

  • Academic toys - Market size and forecast 2019-2024

  • Cognitive toys - Market size and forecast 2019-2024

  • Motor skills toys - Market size and forecast 2019-2024

  • Other toys - Market size and forecast 2019-2024

  • Market opportunity by Product

Market Segmentation by Age

  • Market segments

  • Comparison by Age

  • 0-4 years - Market size and forecast 2019-2024

  • 4-8 years - Market size and forecast 2019-2024

  • Above 8 years - Market size and forecast 2019-2024

  • Market opportunity by Age

Customer landscape

Geographic Landscape

  • Geographic segmentation

  • Geographic comparison

  • APAC - Market size and forecast 2019-2024

  • North America - Market size and forecast 2019-2024

  • Europe - Market size and forecast 2019-2024

  • South America - Market size and forecast 2019-2024

  • MEA - Market size and forecast 2019-2024

  • Key leading countries

  • Market opportunity by geography

  • Market drivers

  • Market challenges

  • Market trends

Vendor Landscape

  • Vendor landscape

  • Landscape disruption

  • Competitive scenario

Vendor Analysis

  • Vendors covered

  • Market positioning of vendors

  • Ltd.

  • Hasbro Inc.

  • Johnco Productions Pty Ltd.

  • Learning Resources Ltd.

  • LEGO System AS

  • Mattel Inc.

  • Melissa & Doug LLC

  • MindWare Inc.

  • Ravensburger AG

  • VTech Holdings Ltd.


  • Scope of the report

  • Currency conversion rates for US$

  • Research methodology

  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
Jesse Maida
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