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Dynamic Global Non Profit, Yellow Hearts Foundation, Established in the Wake of COVID-19

·3-min read

Striving to help the global community in need, Yellow Hearts Foundation is a growth crisis recovery nonprofit organization that emphasizes disease awareness, medical research, vaccine distribution, education, funeral relief, social justice, and culinary industry relief

Celebrating a purpose-driven launch, Yellow Hearts Foundation is on track to deliver much-needed financial relief, awareness, and hope for a brighter future. Inspired by the stories of COVID-19 victims, the foundation’s board and directors represent nationwide leaders from a diverse range of backgrounds with experience in marketing and crisis management. Together, they seek to make a far-reaching impact while improving global conditions.

By combining a compassionate approach with research, news aggregation, widespread awareness campaigns, and original content found within ‘The Yellow Hearts Journal’, the foundation is centered on action and takes a multifaceted approach to progress. Their motto, Mend Together Forever, symbolizes a commitment to stay united, calm, and empathetic through ever-changing global circumstances. The Yellow Heart brand also contains powerful symbolism. Connecting color with emotion, Yellow represents optimism. For each mission area, a contrasting color is paired with yellow to represent a unique focal area. Although the foundation focuses on several different initiatives, its donors, volunteers, and board members unite as one to build a sense of community and togetherness throughout their efforts.

"Our foundation is adaptable and always ready to address pressing global needs." Jake Guyette, YHF Concept Director explains, "Unfortunately, crisis and recovery is a cat and mouse game; the foundation is designed to bring clarity in the face of chaos."

As a 501(c)(3) charitable organization, Yellow Hearts Foundation is bolstered by donors, volunteers, and corporate sponsorships. The foundation donor societies, The Canary Club, focuses on camaraderie and philanthropic betterment. Nine societies each associated with a different tier, from ‘Devoted Hearts’ (for donations $1K+) to generous ‘Canaries’ (for donations exceeding $1M).

Modernizing the nonprofit sector, the foundation is capable of self-fundraising by enabling individuals and teams to create online fundraisers for meaningful initiatives. This innovation represents engagement solutions for the sector in the wake of recent global events. With options to dedicate donations to a cause, individual, or organization, every angle of Yellow Hearts Foundation is driven by purpose.

"Yellow Hearts isn’t for a country, it’s for all global citizens." Guyette shares, "Understanding this, a website translation initiative is underway." With strict focus on contextual relevance, the foundation plans 14 languages by June 2021.

For more information about Yellow Hearts Foundation and how to become a volunteer, donor, or corporate sponsor, visit their website. There, you can find conversation-starting merchandise and athleisure that directly benefits the foundation. By purchasing these comfortable and fashion-forward apparel items, you can make a difference in style.

Interviews with leadership available on a limited scale. Please visit the press center for inquiries.

Press Center & Brand Guide/Assets:

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Natalie Cerone – (470) 462-4522 x303