Doritos has rewarded 13 year old Gold Coast girl Rylee Stuart for her “entrepreneurial spirit” after she put her rare puffy Dorito chip on eBay.
The chip brand has awarded the teen $20,000 for “being one of Australia’s boldest entrepreneurs”.
After discovering a unique, puffed Dorito and putting the chip up for sale, the Gold Coast teenager captured the nation’s attention as the ‘Puffy Dorito’ raised bids in the tens of thousands for the one-of-a-kind chip.
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While the listing has since been taken down, the brand stepped in to reward Stuart’s “ingenuity and entrepreneurship” with a Doritos Bold Fund worth $20,000.
Doritos Australia Chief Marketing Officer Vandita Pandey said the company was struck by Stuarts story and ambition.
“It’s been a whirlwind couple of days for Rylee and her family and we’ve loved following her story,” Pandey said.
“We’ve been so impressed with Rylee's boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos.”
Since the unique Dorito was listed, many other punters have followed suit in the hope of cashing in big.
The 13-year-old was eating a packet of Doritos chips when she stumbled across a particularly ‘unique’ puffy chip.
"I was about to eat it, and I thought I better save it for later," Stuart told 9News.
She posted a TikTok video of the chip asking whether the chip was valuable. The video clocked up nearly 3 million views.
Stuart initially listed the chip for auction on eBay at a starting price of $0.99. Two hours later, the bidding price had hit $5,000.