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‘Don’t Worry Darling’ Tops Cinemas After Flurry of Bad Press

(Bloomberg) -- “Don’t Worry Darling,” a thriller from director Olivia Wilde, topped the North American box office after weeks of media coverage about personal disputes among its cast drew attention to the film.

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  • The Warner Bros. movie generated $19.4 million in US and Canadian ticket sales over the weekend, researcher Comscore Inc. said Monday. That put it below the $21.6 million forecast from Boxoffice Pro. The studio had projected sales of around $17 million.

  • A rerelease of the 2009 blockbuster “Avatar” took in $10.5 million domestically, Comscore estimated, as Walt Disney Co. seeks to drum up interest in the sequel, “Avatar: The Way of Water,” before its debut in December.

Key Insights

  • The current period is a slow one for the industry as theater chains await potentially big films later this year, including “Black Panther: Wakanda Forever” on Nov. 11. In the meantime, smaller-budget pictures have been competing with classic movie rereleases and foreign films as cinema owners try to fill seats.

  • “Don’t Worry Darling” tells the story of residents in a fictional town called Victory, California, which was created and paid for by a secretive company. It’s Wilde’s second film after her 2019 directorial debut with “Booksmart,” and stars Florence Pugh and Harry Styles. It has a 38% critical approval rating on Rotten Tomatoes, though 80% of moviegoers said they liked it. It was made for $35 million. “We’re enormously proud of this film and are pleased with these results given our modest production budget,” Warner Bros. said in a statement.

  • The movie, which was made under Warner Bros.’ New Line Cinema label, was the subject of unusually intense press coverage before its premiere. One of its stars, Shia LaBeouf, was fired and replaced with Styles, according to Wilde. LaBeouf accused her of lying, saying he quit, while others have speculated a rift also developed between the director and Pugh.

  • The audience for “Don’t Worry Darling” was 66% female, most of them over 18 years old, the studio said. “The Woman King,” a Sony Group movie about a female-led group of African warriors, which opened in first place last weekend, took the No. 2 spot. It sold $11 million in tickets, Comscore estimated.

Get More

  • Read about the general malaise in Hollywood.

  • See the schedule for upcoming releases.

  • See Boxoffice Pro’s long-range forecast.

(Updates with final weekend totals.)

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