Multinational food delivery service Deliveroo has launched its all-you-can-deliver plan in Australia for $18.99 a month.
The sign-up page for the plan, called Deliveroo Plus, started appearing on selected Sydney users’ mobile apps over the last week.
The subscription offers a 14-day free trial that then charges $18.99 per month after that. Deliveroo Plus also promises “exclusive offers from selected restaurants”.
“You can place as many orders as you like and you’ll always get free delivery. However, it’s intended for use by individuals,” says the company website.
Deliveroo Australia declined to comment to Yahoo Finance.
The current per-order delivery fee is about $5, although it can vary up or down according to the distance of the restaurant to the destination. This means regular Deliveroo users could break even after ordering three or four meals during the month.
The start last week was understood to be a soft launch, meaning only a certain few are able to see the signup page. The Deliveroo Australia website as of Monday morning says only “some customers” would see the option.
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Deliveroo prohibits signing up for the unlimited plan then sharing it with other people.
“Sharing your Deliveroo Plus subscription is a violation of your subscription terms, and could mean we review your account in line with our Deliveroo Plus Terms & Conditions of Service.”
It’s unknown how Deliveroo would enforce this, although algorithms would likely track the number of different addresses a Plus account has food delivered to.
Deliveroo’s biggest rival in Australia, Uber Eats, has no subscription plan. Yahoo Finance contacted Uber Eats but it had not responded at the time of writing.
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