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David Jones and BP end partnership

·2-min read
People walk in and out of David Jones store
David Jones and BP have ended their partnership (Source: Getty)

David Jones has announced it will streamline its food offering by ending its partnership with BP Petrol stations.

Two years ago David Jones installed mini David Jones food halls in 35 petrol stations in Sydney and Melbourne.

Instead, the retailer said it will focus on boosting its food offering at the NSW Elizabeth Street flagship store and the Bondi Junction store.

This is a fresh blow to the retailer which has had to cut back many parts of its business in recent years.

In March this year it announced it would be streamlining its food business, but at the time had said the 35 petrol station locations would continue to operate.

David Jones acknowledged that lockdowns as a result of COVID had a significant impact on the business last year as foot traffic declined.

In Victoria the company will close its Bourke Street Mall menswear building in August 2022 and has closed its Capitol Grand and Malvern Central food halls locations this year.

In 2019 the retailer vowed to "aggressively" reduce the number of stores in a bid to reduce huge financial losses.

A spokesperson for BP confirmed to Convenience & Impulse Retailing that following a review by David Jones of its food strategy, the organisations agreed to work through a managed transition that will see the relationship end.

“The 35 current BP and David Jones stores in Sydney and Melbourne will transition away from being dual-branded, however will continue to offer a wide range of distinctive, fresh and high-quality products,” BP said.

“BP remains committed to delivering the best possible experience for our customers and will continue to actively pursue our strategy of transforming retail convenience and putting customers at the heart of everything we do.”

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