How to Use Customer Feedback and Data Analysis to Iterate Your Product

Everyone has an opinion on product changes. Customers complain, NPS scores are calculated, and internal leaders have their own vision on what comes next. Then there are all the people who are silent — including future customers who may not even know a startup exists yet. How do you find signal from all the noise and build a compelling product roadmap that properly calibrates every tradeoff? Jean-Denis Greze of Plaid, Stephanie Mencarelli of InVision, and Pete Thompson of eBay offer their perspectives as product leaders on how to keep a bold perspective in product while getting the details right.