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CommBank and Matildas star Sam Kerr have joined forces: Here’s why

·3-min read
Composite image of CBA, Matilda football player Sam Kerr
The Commonwealth Bank has teamed up with Matildas darling Sam Kerr. (Source: Getty)

Australia’s biggest bank has named Aussie football star and Matildas darling Sam Kerr as its brand ambassador in an investment move designed to encourage more girls into the sport.

Kerr’s status as Australia's greatest star grew even further during the 2021 Tokyo Olympics where she became the Matilda’s – and the nation's – all-time record goalscorer with 48 international goals.

This further cemented her spot as one of the football world's premier stars.

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Speaking about the partnership, Kerr said the Commonwealth Bank’s investment was an indication of how far women’s football had come.

“When I was growing up, we didn’t have female role models in football because they weren’t given enough visibility and support,” she said.

“I want to show all Australian girls that they can achieve great things through football, and my work with Commonwealth Bank will be about getting as many into the game as possible.”

GOTHENBURG, SWEDEN - MAY 16: Sam Kerr of Chelsea looks on prior to the UEFA Women's Champions League Final match between Chelsea FC and Barcelona at Gamla Ullevi on May 16, 2021 in Gothenburg, Sweden. (Photo by Harriet Lander - Chelsea FC/Chelsea FC via Getty Images)
Sam Kerr of Chelsea at the UEFA Women's Champions League Final match between Chelsea FC and Barcelona at Gamla Ullevi on May 16, 2021 in Gothenburg, Sweden. (Photo by Harriet Lander - Chelsea FC/Chelsea FC via Getty Images)

The Commonwealth Bank’s move to name Kerr as ambassador follows the bank’s announcement earlier this month of its partnership with Football Australia, which gives the bank naming rights to the Commonwealth Bank Matildas, the Commonwealth Bank Young Matildas, and Commonwealth Bank Junior Matildas.

Both investments make the bank one of the nation’s biggest investors in Aussie women’s football, with “millions of dollars” poured into grassroot initiatives across the country.

“Our investment in women’s football is aimed at strengthening all levels of the game from grassroots to elite, and there is simply no better role model for aspiring young footballers than Sam Kerr,” said incoming CBA executive of marketing and corporate affairs Monique Macleod in a statement.

Kerr, and the rest of the Matildas, are “shin[ing] a light on the game in Australia”, she added.

“We are delighted to have two inspiring women on our team and excited about what we can achieve to grow women’s sport.”

Yahoo Finance has reached out to CBA for further comment.

KASHIMA, JAPAN - AUGUST 05: Kristie Mewis #6 of United States embraces Sam Kerr #2 of Australia after the Olympic football bronze medal match between United States and Australia at Kashima Stadium on August 05, 2021 in Kashima, Ibaraki, Japan. (Photo by Zhizhao Wu/Getty Images)
US' Kristie Mewis embraced Sam Kerr after the Olympic football bronze medal match between United States and Australia on August 05, 2021 in Kashima, Ibaraki, Japan, sparking romance rumours. (Photo by Zhizhao Wu/Getty Images)

Kerr has made headlines all year, but most recently set the internet alight after a raunchy photo of her kissing new girlfriend and USA football rival Kristie Mewis was posted to Instagram by the latter.

Kerr confirmed her relationship with Mewis with an Instagram post of her own earlier this month, which was an image of her sharing a kiss with Mewis and the caption: “❤️ @kmewis19”.

Yahoo Sports reporter Riley Morgan contributed to reporting.

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