Australia’s biggest bank has named Aussie football star and Matildas darling Sam Kerr as its brand ambassador in an investment move designed to encourage more girls into the sport.
Kerr’s status as Australia's greatest star grew even further during the 2021 Tokyo Olympics where she became the Matilda’s – and the nation's – all-time record goalscorer with 48 international goals.
This further cemented her spot as one of the football world's premier stars.
Speaking about the partnership, Kerr said the Commonwealth Bank’s investment was an indication of how far women’s football had come.
“When I was growing up, we didn’t have female role models in football because they weren’t given enough visibility and support,” she said.
“I want to show all Australian girls that they can achieve great things through football, and my work with Commonwealth Bank will be about getting as many into the game as possible.”
The Commonwealth Bank’s move to name Kerr as ambassador follows the bank’s announcement earlier this month of its partnership with Football Australia, which gives the bank naming rights to the Commonwealth Bank Matildas, the Commonwealth Bank Young Matildas, and Commonwealth Bank Junior Matildas.
Both investments make the bank one of the nation’s biggest investors in Aussie women’s football, with “millions of dollars” poured into grassroot initiatives across the country.
“Our investment in women’s football is aimed at strengthening all levels of the game from grassroots to elite, and there is simply no better role model for aspiring young footballers than Sam Kerr,” said incoming CBA executive of marketing and corporate affairs Monique Macleod in a statement.
Kerr, and the rest of the Matildas, are “shin[ing] a light on the game in Australia”, she added.
“We are delighted to have two inspiring women on our team and excited about what we can achieve to grow women’s sport.”
Yahoo Finance has reached out to CBA for further comment.
Kerr has made headlines all year, but most recently set the internet alight after a raunchy photo of her kissing new girlfriend and USA football rival Kristie Mewis was posted to Instagram by the latter.
Kerr confirmed her relationship with Mewis with an Instagram post of her own earlier this month, which was an image of her sharing a kiss with Mewis and the caption: “❤️ @kmewis19”.