Coles just started selling groceries on Uber Eats
Coles was already selling ready-to-eat meals on Uber Eats, but it has now started flogging grocery items through the platform.
The supermarket had been trialling Uber Eats at certain Sydney locations to sell lunchtime favourites like roast chicken, curries, pizzas and stroganoff in competition with restaurants.
But this week, as first reported by iTnews, Coles started offering daily staples like milk, bread, fruit and vegetables onto the platform.
A browse through the Coles Leichhardt “menu” on Uber Eats shows A2 full cream milk, white sourdough loaf and whole tomatoes on sale.
The convenience comes at a price – in addition to the delivery fee on customers, Uber reportedly charges a 35 percent commission on restaurants, so most eateries hike up their prices on the platform to offset the fee.
Coles seems to be no different, with the price of the A2 full cream milk at $5.70 on Uber Eats, compared to $4.80 on the supermarket’s own website. A whole roast chicken costs $10 at the store but is $11 through the third party app.
In addition, there is a $5 delivery fee, so theoretically one peach could cost $6 to have it delivered through Uber Eats.
Yahoo Finance contacted Coles for comment but had not received a response at the time of writing.
Although it has its own online store and grocery delivery service, Coles has been experimenting with third party channels in recent times to stay ahead in its fierce competition with Woolworths and Aldi.
Two weeks ago, Coles announced it would sell groceries on eBay with a promise – unlike with Uber Eats – that all items would be priced the same as its own online store.
In 2017, the supermarket chain experimented with delivering groceries in Melbourne through Uber Eats’ rival Deliveroo. That trial did not develop into a full-scale rollout.
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