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Coles iconic mud cakes given away for free after price rise

Coles is slinging 150,000 mud cakes to celebrate its 25 years of online shopping.

A supermarket mud cake is a staple of many Aussies' birthday celebrations. Now, Coles shoppers can get their hands on the iconic treat for free.

Coles is giving away 150,000 of its Bakery Mud Cakes to shoppers to mark its 25th online shopping birthday and say “thank you” to customers who order online. The cakes usually retail for $6.40.

From today until Tuesday, June 18, customers who enter the promo code “CAKE” at the checkout can redeem a free mud cake on an order of $50 or more.

Coles mud cake
Coles is giving away 150,000 chocolate mud cakes to customers from today. (Source: Coles/AAP)

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Coles general manager of online network and growth James Geddes said the supermarket had been committed to making grocery shopping more convenient for shoppers for the last 25 years.


“As we celebrate this incredible milestone, we want to show our appreciation and say thanks to customers, and we’re delighted to be giving back to Aussies with discounts and offers – and free birthday cake to celebrate,” Geddes said.


The iconic treat sparked some backlash last year after it was revealed Coles had increased the price of the birthday staple in response to inflationary pressures.

The cake once cost $4.80, but increased to $5.75 before settling at $6.40 in April last year. Coles confirmed the “rising cost of raw materials and production” as the reason behind the price hike.

On Wednesday, June 5, Coles online will also be launching hundreds of half-price specials, including on name brands like Nivea, Tresemme, Cadbury and Vittoria Coffee.

There are a bunch of other deals for online customers running until June 18, including:

  • 25 per cent off a Coles Plus membership for six months when you sign up with the code ‘PLUS25’

  • 25 per cent off Coles Finest products when you spend $50 or more on the range and use the code ‘BIRTHDAY’

  • $25 off when you spend $100 on liquor and use the code ‘CHEERS25’

  • 25 x Flybuys points for new Coles online customers

  • Up to 8,000 bonus Flybuys points on online orders of $350 or more

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