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Coles follows Woolworths and announces price drops on hundreds of items

Coles is dropping the prices on more than 200 items from today, including roasting meats and pantry staples.

Coles is slashing prices on a range of pantry and other winter essentials from today. The supermarket giant follows hot on the heels of rival Woolworths, who announced similar price drops earlier this week.

Coles revealed it would lower the price of more than 200 products for at least the next 12 weeks. That includes savings on a range of roasting meats, Aussie-grown potatoes and pantry staples like tea and beef and chicken stock.

The price of Coles beef blade roast will drop from $15 to $13 per kilo, while pork belly roast will fall from $19 to $16 per kilo. Chicken mince will come down from $6.50 to $5.50, while pork BBQ ribs will drop from $20 to $17 per kilo.

Coles price drops
Coles is dropping prices on more than 200 items from today. (Source: AAP/Supplied)

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A 2kg bag of white-washed potatoes will go from $7.50 to $4, while a 50 pack of Twinings English Breakfast tea bags will go from $8.50 to $7.

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Coles chief commercial officer Anna Croft said the supermarket was “doubling down on value” to provide more ways for customers to save through winter.

“We’re committed to providing value across the products we know our customers love to buy and cook with through the winter months,” Croft said.

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“Cold evenings call for hearty meals and we’re lowering the cost of roast dinners with savings on roasting meats and our Australian-grown potatoes - all down in price over the next three months to help stretch budgets further.

“Right now, our customers will find hundreds of products on Down Down pricing in-store and online, as well as great value apples, avocados and lamb plus thousands of specials, changing every week.”

Rival Woolworths announced a similar move on Monday, lowering the price of more than 450 items over winter from today.

The price of corned beef silverside will go from $10 to $8 per kilo, while beef chuck steak will drop from $17.50 to $15 per kilo. Whole chickens will fall from $5.50 to $4.50 per kilo, while a pork belly roast will go from $19 to $16 per kilo.

Woolworths price drops
Woolworths is also dropping prices on hundreds of items from today. (Source: Woolworths)

Woolworths Supermarkets chief commercial officer Paul Harker said the deals were designed to give shoppers certainty on the price of key products.

"We understand the pressures our customers are under and the need to budget for hearty, warming meals, and grocery essentials for their families.,” Harker said.

According to the supermarket, prices will be dropped by an average of 20 per cent until August 27 as part of the promotion.

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