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Coles extends price freezes on 300 grocery essentials

Coles supermarket and Australian money notes.
Coles will drop and lock the price of more than 300 supermarket essentials until Easter. (Source: Getty)

Supermarket giant Coles will ‘drop and lock’ the price of more than 300 supermarket staples until Easter as Aussies households feel the post-Christmas pinch.

The retailer will introduce a second phase of its “DROPPED&LOCKED” policy, which will double the number of products compared to its original campaign.

The scheme will include savings on popular brands such as Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four N Twenty, Arnott’s, Steggles, McCain, Carman’s, Cold Power, as well as some of Coles home brand products.

Coles chief executive of commercial and express Leah Weckert said the policy would help Aussie budgets go further through to the long Easter weekend.

“We understand many Aussie households are feeling the pinch following Christmas and, by dropping and locking the price of hundreds of popular and essential items, we are honoring our commitment to helping Aussie budgets go further,” Weckert said.

“This latest round of DROPPED&LOCKED doubles the number of products compared to the first phase of the campaign and we’re certain this extension will save Aussies millions of dollars over the coming months,” she said.

The second round of deals will start on January 18 and will last until the end of the Easter weekend on April 11. The original campaign, which froze the prices of 150 items, will end on January 31.

According to a Coles survey, 82 per cent of Aussies have been forced to change their grocery habits to counter the rising cost of living.

The survey of more than 7,500 customers found 57 per cent were buying more discounted products, while 55 per cent were cutting back on treats. Around half (51 per cent) were cooking more at home.

Rival supermarket Woolworths introduced a similar price-freeze program last year. Woolworths said it would not extend its price-freeze program, but was committed to keeping prices down.

"While the Price Freeze program has come to an end, we remain focussed on maximising value for our customers, and many of the products from the program currently remain at the same low price," a Woolworths spokesperson said.

"We’ve recently reduced the price of more than 300 summer grocery staples as part of our Prices Dropped campaign, delivering millions of dollars in savings across our customer base, on top of the 5,000 specials we offer every week."

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