BEIJING, China, Aug 31, 2019 - (ACN Newswire) - As Chinese Donghua becomes a dark horse, stepping onto the international stage to a strong reception, the popular series Mo Dao Zu Shi, insanely popular with legions of Chinese fans, is becoming internationalized. And just as Mo Dao Zu Shi 1 received great audience ratings and public appreciation in 2018, Mo Dao Zu Shi 2, the second season, was officially launched by Tencent Video to resounding ratings on August 3, 2019.
Before the broadcast of Mo Dao Zu Shi 2, heated discussion surrounding the donghua was underway among fans. Simultaneous large-screen publicity in four major cities launched by Tencent spurred the enthusiasm, causing fans from all provences to come together creating a successful social network and publicity across China from Beijing, Chengdu, Shanghai and Guangzhou.
The broadcast of the second season also attracted hosts of foreign fans, as web-pages set up with the 4 large-screen publicity activities in major Chinese cities went live on foreign websites. With advertising publicity from Nasdaq's digital screen at Times Square in N.Y.C., and the outdoor screens at MBK Center and Empire Tower in central Bangkok, simultaneous international large-screen publicity for the donghua has become a symbol for global fans of Mo Dao Zu Shi and Chinese donghua.
Presented to the highest standards of quality, this Chinese animation, or donghua, has been awarded with a great reputation and large audiences. Excepting the paladin story in a slash style to attract audiences, the production of Mo Dao Zu Shi can in total be described with the word 'elegance'. The portraits for figures and scenes in high Chinese style, with the minute processing of details and construction for large scenes by applying 3D technology, all bring perfect visual harmony to audiences.
'Mo Dao Zu Shi : Past Lives' was launched in July 2018 on Tencent Video, immediately becoming a work of great and varied discussion. With the daily broadcast numbers increasing exponentially, total broadcast volumes quickly exceeded 1 billion. The first series received a score of 8.9 from Douban, the most authoritative movie review network in China, which is the equivalent in score to a large IP animation such as NARUTO.
After the success of the first season, Mo Dao Zu Shi 2 gained an even greater success, scoring a 9.3 at Douban. Mo Dao Zu Shi : Xianyun's Story has greater plot intensity and clearer story line logic, indicating that the focus in Mo Dao Zu Shi 2 is not limited to impressions for images, but to the intensification of the internal core of the story.
Mo Dao Zu Shi has been well-received in China, but it also ranks well on most global anime data scoring platforms. Nor does it remain exclusive as a Chinese donghua, as it gradually gains in popularity with anime fans from different countries and different cultural backgrounds, from Season 1 to Season 2, becoming World Donghua. The simultaneous large-screen publicity in seven cities of the world has become the symbol for Mo Dao Zu Shi spreading wings in foreign countries, completing its IP evolution.
Japanese Anime plays a leading role in the ACGN industry in Asia, while Chinese Donghua played another role, boosting the industry by enriched the viewing experiences of donghua fans from around the world. Chinese Donghua rises to tell a Chinese story, of Chinese heroes. There will be more and more people experiencing Chinese Donghua and loving Chinese Donghua as the future passed becomes reality.
Zhimei New Media (Beijing) Planning Co., Ltd.
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