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TikTok star Charli D’Amelio announces all-new business venture: '[It's] something that I would genuinely wear'

Julia Webb
·2-min read
TikTok star Charli D’Amelio announces all-new business venture: '[It's] something that I would genuinely wear'

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TikTok queen Charli D’Amelio is a dancer, influencer and now a jewelry designer. The 16-year-old social media star is teaming up with California-based jewelry brand Pura Vida to create a pack of bracelets that launches today, March 5.

Pura Vida’s iconic colorful string and charm bracelets are easy to wear and even easier to stack up. Designed around the theme of happiness and positivity, The Charli D’Amelio Pack of five bracelets features yellow, blue and pink hues, a smiley face charm and a metal piece engraved with her mantra, “all smiles here.”

Shop: Pura Vida The Charli D’Amelio Pack, $45

Credit: Pura Vida
Credit: Pura Vida

In a press release, Charli said, “I wanted to create something that I would genuinely wear and that my friends would love too. Pura Vida is one of the only brands of bracelets I actually wear and have been wearing for years because they’re so comfortable and don’t feel like I have too much on my wrists.”

Credit: Shaye Babb
Credit: Shaye Babb

Griffin Thall, Pura Vida co-founder & CEO, shared of the collab, “We’re thrilled to be working with Charli D’Amelio on an exclusive bracelet pack. She’s such a cheerful person with positive energy, which perfectly aligns with the Pura Vida brand ethos: encouraging the enjoyment of life’s simple treasures.”

Retailing for $45, The Charli D’Amelio Pack will only be available while supplies last.

Plus, Charli and Pura Vida are also putting on the #ShowUsYourHappy challenge now on TikTok. In this challenge, participants can share their favorite simple pleasures or passions and show off their own Charli bracelet pack. After all, Pura Vida is all about appreciating the little moments in life.

If you liked this article, shop the Aerie shorts that are going viral on TikTok.

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The post Charli D’Amelio just launched a collection of bracelets with Pura Vida appeared first on In The Know.