A pop-up has opened moments away from Claridge’s serving Champagne for £2.33 a glass.
French for “widow”, the veuve in the name refers not to the famous Clicquot, but to Aldi’s Veuve Monsigny, which is produced for the supermarket by the winery Philizot & Fils. The wine, which is the traditional blend of chardonnay, pinot noir and pinot meunier grapes, picked up a bronze award at this year’s international wine and spirit competition, offered referred to as IWSC. Priced at £13.99, Aldi claim it is the second-best selling Champagne in the country.
Besides the brut, the pop-up will serve Veuve Monsigny’s rosé offering for £2.83 a glass, Zerozecco — an alcohol-free sparkling white — for 49p a glass and Champagne cocktails from Pritesh Mody, priced from £1.09 to £2.6. Mody is perhaps best known as a drinks expert on Channel Four’s Sunday Brunch.
Julie Ashfield, managing director of buying at Aldi UK, said: “It might have shocked people to discover Aldi was behind such a great tasting glass of bubbly, but their enjoyment was no surprise to us.
“We are extremely proud of our award-winning Veuve Monsigny Champagne — it’s up there with the best bubbles available, and we hope our Champagne and pop-up bar help spread some well-deserved cheer among the public this festive season.”
The Veuve Champagne bar is open from today until December 12 at 14 Gees Court, St Christopher’s Place, W1