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Casa Don Ramón Releases Its Popular Mezcal Offering, Mezcal Don Ramón Joven, in the U.S. Market

·3-min read

Hand-crafted mezcal featuring Mayan mythological design drops as Casa Don Ramón’s second official U.S. launch

Casa Don Ramón, a long-standing favorite brand for tequila enthusiasts, today announced it’s expanding its U.S. available product line with the release of Mezcal Don Ramón Joven. It is a transcendent expression of this category of hand-made spirits. Made from 100% Salmiana Agave from Zacatecas, Mexico that has been aged for eight to 10 years, this clear spirit embodies the earthen smokiness of mezcal.

While Casa Don Ramón is typically known for its tequila offerings, including Tequila Don Ramón Limited Edition launched in October 2020 alongside brand ambassador, Pierce Brosnan, mezcal is a natural expansion to its American offering. According to recent reports, the mezcal market is set to grow by $979.02M USD between 2020-2024, registering a CAGR of over 24%.

Casa Don Ramón is dedicated to the sustainability of its industry. As such, for each Salmiana Agave harvested, Casa Don Ramón plants two more of the species in its place.

When sipping Mezcal Don Ramón Joven, the drinker will detect a balanced aroma of herbs, florals and fresh citrus layered with a subtle fruity finish brought forth by the agave. More specifically:

Agave: 100% Salmiana agave
Distillation: Double-distilled in pot still
Color: Clear
Aroma: Herbal, subtly fruity and smokey

The bottle features an elegant silver Jaguar stopper, an animal significant in Mayan mythology as the ruler of the Underworld. The jaguar is representative of ferocity, power and valor.

If you’re looking to get creative this season with a mezcal holiday cocktail, try the Up, Up and Away:

  • 1 ½ oz Mezcal Don Ramón Joven

  • 1 oz. Lillet Blanc

  • ½ oz. Benedictine

  • 8 dashes Grapefruit Bitters

  • Flamed Grapefruit Twist (garnish)

Combine all ingredients in a mixing glass with ice. Stir, strain and pour the cocktail over a large ice cube and garnish with a grapefruit twist. Drink responsibly.

For more information on purchasing Mezcal Don Ramón Joven ($45.00 USD for 750ml), please visit: https://www.casadonramon.com/mezcal/. For more recipes, visit https://www.casadonramon.com/cocktails/.

About Casa Don Ramón, @CasaDonRamon

Casa Don Ramón was founded in 1996 in Jalisco, Mexico. In 2018, the Casa was acquired by Dialce spirit and beverage family, a subsidiary of the iiDEA Group, also home to Tequila Don Alvaro, Tequila Buen Amigo and Tequila Valerosa. Casa Don Ramón has long been the brand of choice for tequila enthusiasts. With decades of expertise harvesting agave and crafting tequila, it is a trusted and respected industry authority. The brand has an unwavering commitment to and respect for the process, the agave and the land. From field to flute, every step creating Casa Don Ramón products is artfully composed by the maestro tequilero. This results in the spirit that’s known as the tastemaker’s tequila. For more information, visit: www.casadonramonus.com

About Dialce

Dialce is the parent company of Tequila Don Ramón. With over 20 years of experience, Dialce is the leading producer of tequila and 100% agave tequila, exporting retail, bulk sale and private-label bottling to over 40 countries at present time. For more information, visit: www.dialce.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20201123006008/en/

Contacts

Media Contact:
Gabie Kur
gabie@gaudrey.com