Yahoo Finance Cadbury shrinks chocolate size -- and people are mad
Cadbury has angered customers by reducing the size of its family blocks to cut costs.
The company revealed Thursday that the weight of the Cadbury Dairy Milk block would go from 200g to 180g.
Despite the 10 per cent shrinkage, the recommended retail price would only drop 4 per cent to $4.79, according to news.com.au.
“We understand that some consumers will be disappointed,” said Cadbury on social media.
“It’s been four years since we last reviewed the size of our Cadbury blocks but due to increasing costs, it just isn’t sustainable for us to absorb these costs any longer. Instead of raising the price of our Cadbury Dairy Milk blocks, we decided to reduce the size slightly.”
The fact that the company reduced the size but not cut the price in proportion had not escaped the public, with many heated comments showing up on social media.
“Was there no other way to reconcile your costs going up? Cheaper packaging? Cheaper advertising? Alternative suppliers? Energy saving practices? Cut CEO bonuses?” said Samantha Law on Facebook.
“Seems every time a company wants to increase their profit margin, they simply hit the consumer for an easy fix.”
Some consumers accused the company of sneakiness by reducing both the size and price, and said they would rather cop a natural price increase for the same size.
“I would rather just pay a little more honestly than have my chocolate size reduced. It’s honestly marketing BS,” said Alycia Lenton.
“You now know you’ll sell twice as much bringing in smaller blocks. Meanwhile there would be a lot more people than not that would pay a little extra cos, inflation is a normal thing.”
Diana Polden questioned whether the company had researched the market before the move.
“Personally, I would have preferred to pay a bit more for the same size – reducing size only means that a customer needs to buy more blocks for whatever purpose they have, i.e cooking or sharing. Buying more blocks means more money spent overall,” she said.
“But, I assume your company knows that. I see what you did there.”
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