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“Bulls**t”: Atlassian CEO calls out PM's “fair dinkum power”

The Atlassian CEO has challenged the prime minister over his energy policy. <i>Photos: AAP</i>
The Atlassian CEO has challenged the prime minister over his energy policy. Photos: AAP

Australian software giant Atlassian CEO Mike Cannon-Brookes has challenged Prime Minister Scott Morrison’s stance on coal-powered energy, describing it as “bulls**t”.

In a flurry of tweets on Tuesday night, Cannon-Brookes responded to a video the prime minister posted last week explaining the Federal government’s energy policy of “put[ting] more fair dinkum, reliable energy, power into the system”.

The billionaire start-up founder took issue with the way Morrison was using the term “fair dinkum” in a pair of emoji-clad tweets and the hashtag “#gameon”.

Addressing the Prime Minister, the CEO of the tech giant tweeted “I’m not sure you know what fair dinkum means” and registered @fairdinkumpower as a Twitter account.

At 9:29pm on Tuesday night, Cannon-Brookes bandied five logo concepts for the new “Fair Dinkum Power” brand, inviting Twitter users to vote for their preferred logo or share their own creations.

Cannon-Brookes indicated he wanted to give Morrison’s phrase “fair dinkum power” a new meaning.


“I want to reclaim the term. Renewables aren’t why your bill is high – that’s crap.”

#fairdinkumpower gains traction

It didn’t take long before others began to pitching their own logo concepts for the ‘Fair Dinkum Power’ brand, with the tech mogul retweeting people’s tweets in support of the movement.

Some were inspired by the Australian band AC/DC.

Others were more crude but forthright in their design.

The designs ranged in sophistication, but all were in support of renewable energy and called for more action from the government.

Cannon-Brookes inundated with requests

On Thursday morning, Cannon-Brookes took to Twitter again to take another swipe at Morrison’s policy on power that “works when the sun doesn’t shine and wind doesn’t blow”.

In February last year, the then-treasurer brought in a lump of coal into the House of Representatives during Question Time.

<i>Photo: AAP</i>
Photo: AAP

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