Woolworths and Coles slash prices by half on selected grocery products.
The "loss leaders", as they are termed in the industry, are not designed to make money for the supermarkets. Their aim is to get shoppers into through the door so they end up doing their entire weekly shop, which will include plenty of other full-price items.
The 50%-off specials also distinguish Coles and Woolworths from fast-rising challenger Aldi. Even though the budget supermarket has its own weekly deals, the discounts are nowhere near as steep as half-price.
Yahoo Finance has again pushed the trolley through the aisles to pick out the most tempting half-price deals from both supermarket chains. The items listed below are selling for half-price from Wednesday December 11 to Tuesday December 17:
Woolworths: best half-price deals
There is one deal at Woolworths that's not a half-price deal but works out to be better than that:
Buy 6 Packs of Espressotoria coffee capsules 12-pack and get a coffee machine free
Each pack of capsules is $8.40, meaning it would cost $50.40 to buy six. The free coffee machine is valued at $99, meaning it's better than a 50%-off deal.
Christmas is getting close and many boxed chocolates are still half-price as a big lure to bring in customers. They're listed separately below.
Cadbury Favourites Santa tin 700g: $15
Cadbury Roses 450g: $7.75
Maltesers Truffles gift box 196g: $7
Lindt Lindor gift box 150g: $6
Cadbury Favourites 373g: $6
Toblerone milk 360g: $5
Primo chorizo (from the deli): $11.50 per kg
Vittoria Mountain Grown ground coffee 500g: $9.50
Moccona Wholebean Barista coffee 175g: $9
Nescafe Gold coffee 200g: $9
Primo Pan-Sized bacon 750g: $7.50
Plumrose leg ham 450g: $5.25
Fairy Platinum Plus dishwasher tablets 45-pack: $17.15 (better than half-price)
Mortein PowerGard multi-insect automatic spray diffuser & refill: $15
Biozet Attack Plus laundry liquid 2L or powder 2kg: $11
Bonds Men's Xmas GuyFront trunk underwear: $11 (other Bonds also half-price)
Head & Shoulders Ultra men's shampoo 2-in-1 550mL: $9.50 (other Head & Shoulders also half-price)
Coles: best half-price deals
Boxed chocolates are once again shown in a separate group below.
I&J raw prawns tail on or off 500g: $9.50
Gold Sunset canola, vegetable or sunflower oil 4L: $9
Sunrice medium grain rice 5kg: $8
Cobram Estate olive oil 750mL: $7.50
Pacific West cocktail spring rolls 1kg: $5.77
Our Family Table fish goujons 315g: $5.50
Robert Timms coffee bags 28-pack: $4.82
Plumrose leg ham 450g: $4.60
Streets Golden Gaytime or Sanga 4-pack: $4.25
Steggles chicken breast tenders 400g: $3.97
Nestlé Quality Street tub 726g: $12.50
Cadbury Favourites 570g: $10
Toblerone 700g: $10
Lindt gift box 235g: $9.50
Cadbury Roses 450g: $7.75
Mars Maltesers 400g, M&M's peanut 460g or Celebrations 320g: $6
Cadbury chocolate-coated fruit or nut jar 310-380g: $5
Olay Regenerist cream Micro Sculpting 50g or Whip face cream Regenerist SPF30 50g or Eyes Ultimate eye cream 15mL: $24.50 (other Olay also half-price)
Oral-B Stages Frozen or Star Wars electric toothbrush: $22.50
Blackmores Glucosamine Sulfate 1500mg capsules 150-pack: $22
Fairy Platinum Plus dishwashing tablets 45-pack: $17.50
Blackmores Executive B Stress Formula tablets 125-pack: $16.90
Nature's Way Kids Smart Vita Gummies multi-vitamin 120-pack: $13
Bonds Women’s Hipster Boyleg brief underwear 2-pack: $9 (other Bonds also half-price)
Duracell Ultra batteries AA 10-pack or AAA 8-pack: $8.75
Some of the links in this article may return revenue to Yahoo Finance Australia.
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