Each week Coles and Woolworths sell a batch of products at half the usual price.
The retailers don't make much money out of these heavily discounted items, but they're used to lure shoppers into their stores.
Once they're there, Woolworths and Coles are betting that the trolley will be filled up with other full-price groceries.
The big supermarkets also use the 50%-off deals to differentiate themselves from emerging threat Aldi. The budget challenger has its own weekly specials but the discounts in percentage terms are never as good as half-price.
For your convenience, Yahoo Finance has picked out the most alluring 50%-off items from both stores on the same page here. This will help you plan ahead which supermarket to go to this week.
The products listed below go on sale for half-price from the morning of Wednesday December 18. Woolworths will maintain the prices to Christmas Day inclusive, while Coles will go until Christmas Eve inclusive.
Woolworths: best half-price deals
Many gift chocolates are still selling for 50%-off as the holiday season approaches. They're listed separately below.
Lindt Champagne gift box 460g or Teddy Bear gala box 404g: $15
Cadbury Roses tin 620g: $13.50
Lindt Lindor cornet 337g: $10
Ferrero Rocher 16-pack 200g or Ferrero Collection 172g 15-pack: $6.30
Maltesers 400g or M&M's peanut 460g: $6
Toblerone milk 360g: $5
Ho Mai Entertainer Pack or Cocktail Spring Rolls 1kg: $7
Murray Street Premium vanilla ice cream tub 460mL: $5
Nescafe coffee sachets 10-pack or Gold coffee sachets 8-pack: $3.15
Kellogg’s Special K Fruit & Nut 430g or All-Bran 350g: $3
Colour Academy cosmetics case: $15
Jbronze tanning mousse 150mL: $12.50
OGX shampoo or conditioner 385mL: $10
Energizer Max batteries AA 16-pack or AAA 14-pack: $9.75
Dynamo laundry liquid 1.8-2L: $8.75
Coles: best half-price deals
Like its rival, Coles has lots of boxed chocolates on sale, which are shown in a separate group below.
Vittoria Mountain Grown coffee beans, ground or organic Beans 1kg: $18.25
Nescafé Gold coffee 180-200g: $9
V energy drink 4x275mL or V Pure 4x250mL: $4.92
Plumrose canned leg ham 450g: $4.60
Golden Wok Diana Chan's dumplings 230g: $3.75
Fountain barbecue or tomato sauce 2L: $3
Schweppes mixers soft drink 4x300mL: $2.90
Cadbury Roses tin 620g: $13.50
Mars Celebration bottle 320g: $10
Cadbury Favourites 570g: $10
Lindt gift box 235g: $9.50
Cadbury Roses 450g: $7.75
Mars Maltesers 400g, M&M's peanut 460g or Celebrations 320g: $6
Cadbury chocolate-coated fruit or nut jar 310-380g: $5
Scholl Velvet Smooth exfoliating foot file: $27.50
Fairy Platinum Plus dishwashing tablets 30-pack: $15
Duracell Coppertop batteries AA 20-pack or AAA 16-pack: $12.50
Bonds men’s Guyfront trunk underwear: $11 (other Bonds also half-price)
Duracell Ultra AA batteries 10-pack or AAA 8-pack: $8.75
Cold Power laundry powder 2kg or liquid 1.8-2L: $8.25
Vanish Gold Pro stain remover powder 900g or gel 950mL: $6
Some of the links in this article may return revenue to Yahoo Finance Australia.
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