If you’re anything like us, when you open your social media channels, if it’s not an engagement announcement, it’s another baby reveal.
Whether you are the proud parent or the friend or family member of one looking for a failsafe gift, you are in luck. Amazon Prime Day is here and you bet there’s no shortage of discounts on baby essentials.
While the two-day sales extravaganza taking place from June 21 to 22 may be best known for its tech deals, don’t sleep on the collection of toys, clothing, furniture and just really helpful items like nappies at a fraction of the cost.
Let’s face it, kids are expensive and to quote another retailer that probably shouldn’t be mentioned, every little helps so make the most of the sales to stock up on the items that you need now and later. There’s items for newborns, toddlers, and kids of all ages to have your back as your family grows.
If you want in on the Amazon Prime Day action though, you’ll need to be a Prime customer. This entails a subscription that costs either £79 a year (which makes it slightly cheaper) or £7.99. But it’s not only access to one of the best sales of the year, you also get free delivery, Amazon Video and Amazon Music as well as access to thousands of books at no extra cost. Still not convinced? Try out the 30-day free trial.
Baby gear is a challenge to navigate so we’ve made it as easy as possible by dividing the best deals by category so you can tick off your ‘to-buy’ list one by one. Consider this your entire baby gift list nailed in one.
Shop the edit of baby essentials below and scroll for the best toy deals.
For newborns and beyond, baby equipment is seriously pricey. Luckily the online retailing giant has some of the most extensive discounts across baby and kids essentials like pushchairs, car seats, baby carriers and more. Brands like BabyBjörn, Huggies, Silver Cross and more are offering their wares at a fraction of the cost.
aden + anais
The brand is offering muslins, blankets and swaddles as part of the Amazon prime Day with up to 40 per cent off.
aden + anais silky soft swaddles in motion 120 x 120cm 3 pack – was: £42, now: £27.48
Whether you are looking for a pushchair, carrycot, or pram accessories like a carry cup, there’s bargains to be had at Baby Jogger with up to 30 per cent off.
Baby Jogger City Tour 2 Travel Pushchair – was: £249, now: £174.30
With chic baby essentials, shop BabyBjörn travel cots in the sale with 33 per cent off.
BabyBjörn Travel Cot Light with Fitted Sheet – was: £261, now: £173.99
Keep your kids safe and secure with BabyDan’s selection of gates and travel cots discounted up to 56 per cent.
BabyDan Hearth Gate/ Configure – was: £117.59, now: £66.99
Britax Romer is offering an abundance of car seats for every stage of your little one’s life in the sale with up to 36 per cent off.
Britax Römer car seat 9-36 kg – was: £170.82, now: £152.99
Car seats, cribs and baby carriers are Chicco’s bread and butter and they’re available with up to 49 per cent off.
Chicco ComfyFit Baby Carrier – was: £50, now: £25.49
At Cybex’s Amazon shop, you’ll find car sets of all sizes with up to 61 per cent off.
Cybex Silver Solution X-Fix Child’s Car Seat – was: £89.95, now: £40.99
Discounted by up to 41 per cent, the Graco items on sale is seemingly endless this Amazon Prime Day – swings, strollers, car seats, pushchairs, travel cots and more.
Graco Breaze Lite Pushchair/Stroller – was: £100, now: £58.95
Fun and functional, Hauck should be on your radar for its range of pushchairs, travel cots, safety gates, carrycots/bassinets and car seat bases which are reduced this Prime Day by up to 57 per cent.
Hauck Pushchair Travel System Shopper SLX Trio – was: £269.99, now: £107.99
Mamas & Papas
Shop Mamas & Papas’ selection of pushchairs, travel cots, footmuffs and mattresses with up to 38 per cent off.
Mamas & Papas Baby Premium Pocket Spring Mattress for Cotbed – was: £149, now: £104.30
There’s no better time to stock up on the basics like nappies, cups and wipes and Huggies is making that far more cost effective this Prime Day.
Huggies Pure Extra Care Baby Wipes (672 Wet Wipes Total) – was: £12, now: £8.39
Prepare for your little one’s arrival and for every stage of their lives with Maxi-Cosi and the discounted offering of car sears, boosters and rockers that have been discounted by up to 34 per cent.
Maxi-Cosi FamilyFix ISOFIX Base – was: £179, now: £99
Keep a watchful eye over your little ones with the baby monitors at Motorola reduced by 25 per cent.
Motorola MBP50A Video Baby Monitor – was: £149.99, now: £104.99
Specialists in all things baby food and food vessels, Philips Avent is on offer this Prime Day for you to restock your cupboards. The sale is on with up to 39 per cent off.
Philips Avent Double Electric Breast Pump – was: £223.11, now: £169.99
Silver Cross has some of the best pushchairs in the business that are not only super stylish but practical too. Shop the range with up to 31 per cent off as well as car seats and accessories.
Silver Cross Zest Stroller – was: £160, now: £129.59
Always a go-to for the baby essentials, parents everywhere will delight in the knowledge that Tommee Tippee has one of the most extensive sales this Prime Day with up to 63 per cent. There’s breast pumps, bottles, sleep bags, nappy bins and much, much more.
Tommee Tippee Complete Feeding Set – was: £160, now: £53.99
With the summer holidays fast approaching you may be wondering how you are going to fill the days for your kids. We may have the answer. As part of the Amazon Prime Day sales, there’s discounts across tons of toys – literally tons! From educational options, to outdoor fun that will get them away from screens, there’s toys on offer from the biggest brands around – we’re talking VTech, Ravensburger, Barbie, L.O.L Surprise!, Hasbro And far more. Below we have gathered the best of the deals but there’s plenty more where that came from.
Shop all Amazon Prime Day toy deals here and by category below.
Leapfrog Count Along Till Educational Interactive Toy Shop – was: £22.99, now: £11.19
Little Tikes Tobi Robot Smartwatch for Kids – was: £49.99, now: £29.99
Osmo - Coding Family Bundle for iPad or Fire Tablet – was: £79.99, now: £55.99
VTech Toot-Toot Drivers Cory Carson Vehicle Pack – was: £24.99, now: £11.22
Barbie GNH53 Dreamhouse Playset, 2020 Dreamhouse – was: £289.99, now: £157.59
Disney Frozen Elsa Fashion Doll With Long Blonde Hair and Blue – was: £13.99, now: £7.69
DUPLO - Modular Playhouse – was: £54.99, now: £36.99
Glitter Girls GG57020C1Z Donut Delivery Scooter – was: £31.55, now: £19.99
HOMCOM Kids Children Rocking Horse – was: £53.99, now: £37.79
Sylvanian Families 5451 Lakeside Lodge Log Cabin – was: £24.99, now: £19.20
KidKraft 53179 Pink Vintage Wooden Pretend Play Toy Kitchen for Kids – was: £104.69, now: £85.64
LOL Surprise Car-Pool Coupe With Exclusive Doll – was: £74.59, now: £29.99
Melissa & Doug Fresh Mart Grocery Store – was: £199.99, now: £99.99
PAW Patrol Dino Rescue – was: £14.99, now: £8.99
Peppa Pig 07211 Wooden Aeroplane – was: £19.99, now: £10
Playmobil Dollhouse – was: £159.99, now: £83.39
Sylvanian Families - Sunshine Nursery Bus – was: £17.84, now: £10.49
Aquabeads - Box of Fun – Safari – was: £14.49, now: £12.54
BRIO World Big Green Action Locomotive Battery Powered Wooden Train for Kids – was: £18.99, now: £13.07
Geomag 149, Magicube Free Building Full Color, 64 Pieces – was: £111.68, now: £92.72
Ravensburger GraviTrax Starter Set Speed – was: £107.99, now: £75.59
LEGO 42107 Technic Ducati Panigale – was: £54.99, now: £31.99
Hot Wheels Monster Trucks 1:64 4-Pack AST Vehicles – was: £19.99, now: £15.39
Play-Doh Wheels Front Loader Toy Truck – was: £6.95, now: £4.73
Ravensburger GraviTrax Starter Set – was: £54.99, now: £27.34
Ravensburger Eiffel Tower 216 Piece 3D Jigsaw Puzzle – was: £19.03, now: £13.34
Scalextric C4140 Batman Car - World Sport Champ/Endurance – was: £40.99, now: £22.83
Baby Einstein, Sing & Strum Magic Touch Ukulele – was: £19.99, now: £12.65
Bright Starts Disney Baby Mr. Ray Ocean Lights Activity Gym & Play Mat– was: £79.99, now: £44.99
Fisher-Price Butterfly Dreams 3-in-1 Projection Mobile Crib Toy – was: £44.72, now: £19.60
furReal Polar Bear Cub Interactive Plush Toy – was: £99.99, now: £66.99
Arts & Crafts
Airfix A55106 1:72 Messerschmitt Bf109e Military Aircraft – was: £12.99, now: £7.58
Crayola 6 Paint Sticks – was: £4.93, now: £3.59
Galt Toys, First Sewing, Kids’ Craft Kits – was: £9.99, now: £8
ATOPDREAM Foam Pogo Jumper Stick for Kids – was: £25.99, now: £14.39
Dreamon Set of 2 Kids Football Goal Post Net with Ball Pump – was: £32.99, now: £21.99
Feber 800009001 Garden Slide – was: £67.99, now: £50.99
Mercedes Benz GTR AMG Battery Powered Ride On Toy Car – was: £169.99, now: £135.99
Star Wars FFGSWI01 Imperial Assault Board Game Base Set – was: £99.99, now: £64.67
Fortnite Battle Royale Collection: Port-A-Fort Play Set – was: £10.72, now: £8.49
Funko 42631 Harry Potter 100 Funkoverse (4 Character Pack) – was: £43.45, now: £16.50
Hasbro Gaming Cluedo the Classic Mystery Board Game – was: £21.99, now: £10.39
Hasbro Gaming B2176348 Gaming Classic Operation Game – was: £21.99, now: £13.29
Hornby R1234 Harry Potter Hogwarts Express Train Set– was: £199.99, now: £108.49
Scrabble CJT11 Travel Game – was: £19.99, now: £9.49
Nerf Fortnite AR-L Motorised Nerf Elite Dart Blaster – was: £42.99, now: £25.89
Super Mario Bros Labyrinth - The Moving Maze Family Board Game – was: £24.99, now: £17.49