Research last year found Australian shoppers had "an emotional connection" to budget supermarket Aldi.
That's the sort of connection that strikes rivals Woolworths and Coles with envy.
How did Aldi get there? By carefully cultivating a public image of consistently low prices, even though this may not factually be the truth.
The strategy has been strong and consistent ever since Aldi came to Australia 19 years ago. Trust in the brand is now very high.
As usual, Yahoo Finance has selected the most attractive Special Buy homewares and Super Saver grocery discounts for your perusal.
Aldi Special Buys: Saturday February 29
Gardening tools, manchester and bedroom furniture dominate Saturday's Special Buys.
4-stroke petrol lawn mower 196cc 18-inch with electric start: $299
6-in-1 multi garden tool (edger, hedge trimmer, line trimmer, brush cutter, pole saw, blower): $199
Petrol backpack blower 51.7cc: $169
2-in-1 line trimmer/brush cutter 52cc: $149
Garden light kits 4-pack: $49.99
Slim vegetable garden bed: $29.99
Decorative garden pot: $29.99
Accent chair grey or blue: $129
Queen size bedhead: $99.99
Quilted coverlet set queen or king size: $69.99
Lace fitted sheet set 400-thread count queen size: $59.99
Coco side table: $59.99
Bedside table: $49.99
Vintage style rug: $49.99
Aldi Special Buys: Wednesday March 4
Children's clothing and assisted living homewares for the elderly are on sale Wednesday.
Assisted living toilet suite with installation: $399
Electric lift-up recliner chair: $299
Foldable wheelchair: $169
Rollator walker: $129
Folding-over toilet frame: $59.99
Mini bike trainer: $39.99
TENS machine: $39.99
Children's puffer jacket assorted colours and sizes: $19.99
Children's winter jacket assorted colours and sizes: $19.99
Children’s licensed joggers with light-up function: $19.99
Baby sleeping bag or suit: $19.99
Children's licenced gumboots: $16.99
Infant quilted jacket: $14.99
Infant fleece-lined jacket: $14.99
Girl's boots or boy's sneakers: $14.99
Aldi Super Savers (groceries)
The grocery specials remain the same as the past three weeks:
Beef eye fillet: $19.99 per kg (usually $25.99)
Boneless butterflied chicken 1kg: $9.99 ($10.99)
Turkey mince 500g: $3.99 (usually $4.99)
Prawn gyoza 750g: $6.99 ($7.99)
Triple-smoke ham shaved 100g: 99c ($1.49)
Multipack hommus dip 3x65g: $1.49 ($1.99)
Chocolate Sticks choc milk, strawberry yoghurt or cookie milk 200g: $1.99 ($2.79)
Yahoo Finance has not received any monetary benefit for this article.
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