Australians love Aldi to the point where research last year found the typical shopper had "an emotional connection" to the budget supermarket.
It's the sort of loyalty that Cole and Woolworths can only dream about.
Aldi has managed to get to this point by deliberately establishing a public image of consistently low prices. Trust among the shopping public is now very high, even though factually this image is not necessarily true.
It's a tactic that's worked like a charm since the German retailer came to Australia 19 years ago.
For your convenience, every week Yahoo Finance picks out the most attractive Super Saver grocery specials and Special Buy homewares for your perusal.
Use it to plan your weekly shop, but keep in mind that Aldi's grocery discounting is never as heavy as Coles and Woolworths' half-price deals.
Aldi Super Savers (groceries)
There is a new batch of grocery specials to kick off February:
Beef eye fillet: $19.99 per kg (usually $25.99)
Turkey mince 500g: $3.99 (usually $4.99)
Boneless butterflied chicken 1kg: $9.99 ($10.99)
Triple-smoke ham shaved 100g: 99c ($1.49)
Prawn gyoza 750g: $6.99 ($7.99)
Chocolate Sticks choc milk, strawberry yoghurt or cookie milk 200g: $1.99 ($2.79)
Multipack hommus dip 3x65g: $1.49 ($1.99)
Aldi Special Buys: Saturday February 8
Car and caravan accessories dominate Saturday's batch of Special Buys.
Steel loading ramps 2 pieces: $99.99
Uniden IGO CAM 345 dual dash camera: $79.99
Roof racks 1 pair: $79.99
Caravan levelling ramp and chock set 2 pieces: $19.99
Car boot cooler bag: $14.99
Gas barbecue: $269
Deep cycle battery 100AH: $229
Caravan solar panel kit 170W: $199
Full HD television with built-in DVD player: $159
Caravan cover: $99.99
Caravan front wall: $49.99
Compact cookware 6-piece set (16cm saucepan, 24cm casserole dish, 24cm frypan, 24cm glass lid and 2 detachable handles): $49.99
Bug zapper rechargeable: $49.99
Fan with LED light rechargeable: $49.99
Director's chair: $49.99
Aldi Special Buys: Wednesday February 12
Bedroom accessories plus children's books, toys and bedroom gear are on sale Wednesday.
Fold-away guest bed: $99.99
Fitted sheet set 300-thread count queen size: $29.99
Fitted sheet set 225-thread count king size: $24.99
Fitted sheet set 225-thread count single size: $19.99
Pillow duck feather 2-pack: $19.99
Squishmallow toy assorted styles: $12.99
Wiggles and Emma puzzles and games: $9.99
Big books various titles: $9.99
Roald Dahl picture book various titles: $7.99
Play-doh Academy playset: $7.99
Children's bed pad: $39.99
Floor cushion: $24.99
Quilt cover set single size: $9.99
Bear night light rechargeable: $9.99
Plush throw: $9.99
Yahoo Finance has not received any monetary benefit for this article.
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