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Bunnings, Kmart, The Iconic, Woolworths: Australia’s No. 1 online store revealed

A composite image of the exterior of a Bunnings Warehouse, Kmart and Woolworths store.
Bunnings, Kmart and Woolworths are amonst Aussies favourite online brands. (Source: Getty)

Lockdowns have kept Aussies at home more than ever but that doesn't mean the shopping stopped.

And now, the top 100 online retailers have been named, with Bunnings and Woolworths again duking it out for the top spot, according to Power Retail.

Bunnings managed to hold its place in the hearts of Aussies around the country, holding on to the crown for the second year in a row.

“This is the second time the retailer has ousted Woolworths from the top spot, which dominated the list for three years running,” Power Retail said.

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“Bunnings Warehouse is undoubtedly one of the biggest and most recognised retailers in the country.”

In 2021, Bunnings was also dubbed the third Most Trusted Brand by Roy Morgan, following its top spot the year prior.

There was also some considerable movement in the top 20 compared to last year.

JB Hi-Fi climbed the ranks, making a noticeable jump from number 10 to number four, after adding a significant number of new buy now, pay later options and increasing site traffic.

There was also some rivalry between the two competing retail giants, with Myer taking the lead at number 10, ahead of David Jones at number 16.

Interestingly, Michael Hill has gone from number 40 to number 20, with the addition of Click & Collect, an improved accessibility score and additional payment options.

Overall, 20 per cent of the Top 100 retailers only introduced Click & Collect in 2020 or 2021.

Similarly, 10 per cent of the Top 100 retailers added product reviews to their sites in 2021.

Top 100 online retailers

  1. Bunnings Warehouse

  2. Woolworths

  3. Kmart

  4. JB Hi-FI

  5. Coles

  6. Kogan

  7. Target

  8. Catch

  9. Chemist Warehouse

  10. Myer

  11. Officeworks

  12. Big W.

  13. IKEA

  14. Cotton On

  15. Microsoft

  16. David Jones

  17. Temple & Webster

  18. Spotlight

  19. The Good Guys

  20. Michael Hill

  21. Supercheap Auto

  22. Adore Beauty

  23. Harvey Norman

  24. Anaconda

  25. Country Road

  26. Rebel

  27. Bras N Things

  28. Repco

  29. Pet Barn

  30. THE ICONIC

  31. 99 Bikes

  32. Booktopia

  33. Dan Murphy’s

  34. Mecca

  35. Ally Fashion

  36. Dusk

  37. JD Sports

  38. BCF

  39. Shaver Shop

  40. Baby Bunting

  41. Shein

  42. Mimco

  43. Riot Art and Craft

  44. Appliances Online

  45. Sydney Tools

  46. T2

  47. Princess Polly

  48. Bing Lee

  49. Trenery

  50. Adidas

  51. Mitre 10

  52. Wild Earth

  53. Sephora

  54. Bonds

  55. Lovehoney

  56. Yellow Octopus

  57. Wild Secrets

  58. General Pants

  59. EziBuy

  60. Peter’s of Kensington

  61. Priceline

  62. Katies

  63. Sanity

  64. Nike

  65. Styletread

  66. Rivers

  67. Costume Box

  68. digiDirect

  69. Witchery

  70. Sheridan

  71. Mwave

  72. Platypus Shoes

  73. Skechers

  74. Connor

  75. Centre.com

  76. Forever New

  77. House

  78. The Athlete’s Foot

  79. Dymocks

  80. Decathlon

  81. Noni B

  82. Glassons

  83. Ozsale

  84. Culture Kings

  85. Glue Store

  86. Autograph

  87. Nutrition Warehouse

  88. Rockmans

  89. Hello Molly

  90. Teds

  91. Pet Circle

  92. First Choice Liquor

  93. Millers

  94. Zanui

  95. Betta

  96. Seafolly

  97. Edible Blooms

  98. Vision Direct

  99. YD

  100. Peter Alexander

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