Bunnings, Kmart, The Iconic, Woolworths: Australia’s No. 1 online store revealed

Bunnings, Kmart and Woolworths are amonst Aussies favourite online brands. (Source: Getty)

Lockdowns have kept Aussies at home more than ever but that doesn't mean the shopping stopped.

And now, the top 100 online retailers have been named, with Bunnings and Woolworths again duking it out for the top spot, according to Power Retail.

Bunnings managed to hold its place in the hearts of Aussies around the country, holding on to the crown for the second year in a row.

• Also read: Bunnings, Woolies, Officeworks: Aussies’ favourite brands revealed

• Also read: Australia’s top 20 most trusted brands

• Also read: Australia's best and worst brands

“This is the second time the retailer has ousted Woolworths from the top spot, which dominated the list for three years running,” Power Retail said.

“Bunnings Warehouse is undoubtedly one of the biggest and most recognised retailers in the country.”

In 2021, Bunnings was also dubbed the third Most Trusted Brand by Roy Morgan, following its top spot the year prior.

There was also some considerable movement in the top 20 compared to last year.

JB Hi-Fi climbed the ranks, making a noticeable jump from number 10 to number four, after adding a significant number of new buy now, pay later options and increasing site traffic.

There was also some rivalry between the two competing retail giants, with Myer taking the lead at number 10, ahead of David Jones at number 16.

Interestingly, Michael Hill has gone from number 40 to number 20, with the addition of Click & Collect, an improved accessibility score and additional payment options.

Overall, 20 per cent of the Top 100 retailers only introduced Click & Collect in 2020 or 2021.

Similarly, 10 per cent of the Top 100 retailers added product reviews to their sites in 2021.

Top 100 online retailers

1. Bunnings Warehouse

2. Woolworths

3. Kmart

4. JB Hi-FI

5. Coles

6. Kogan

7. Target

8. Catch

9. Chemist Warehouse

10. Myer

11. Officeworks

12. Big W.

13. IKEA

14. Cotton On

15. Microsoft

16. David Jones

17. Temple & Webster

18. Spotlight

19. The Good Guys

20. Michael Hill

21. Supercheap Auto

22. Adore Beauty

23. Harvey Norman

24. Anaconda

25. Country Road

26. Rebel

27. Bras N Things

28. Repco

29. Pet Barn

30. THE ICONIC

31. 99 Bikes

32. Booktopia

33. Dan Murphy’s

34. Mecca

35. Ally Fashion

36. Dusk

37. JD Sports

38. BCF

39. Shaver Shop

40. Baby Bunting

41. Shein

42. Mimco

43. Riot Art and Craft

44. Appliances Online

45. Sydney Tools

46. T2

47. Princess Polly

48. Bing Lee

49. Trenery

50. Adidas

51. Mitre 10

52. Wild Earth

53. Sephora

54. Bonds

55. Lovehoney

56. Yellow Octopus

57. Wild Secrets

58. General Pants

59. EziBuy

60. Peter’s of Kensington

61. Priceline

62. Katies

63. Sanity

64. Nike

65. Styletread

66. Rivers

67. Costume Box

68. digiDirect

69. Witchery

70. Sheridan

71. Mwave

72. Platypus Shoes

73. Skechers

74. Connor

75. Centre.com

76. Forever New

77. House

78. The Athlete’s Foot

79. Dymocks

80. Decathlon

81. Noni B

82. Glassons

83. Ozsale

84. Culture Kings

85. Glue Store

86. Autograph

87. Nutrition Warehouse

88. Rockmans

89. Hello Molly

90. Teds

91. Pet Circle

92. First Choice Liquor

93. Millers

94. Zanui

95. Betta

96. Seafolly

97. Edible Blooms

98. Vision Direct

99. YD

100. Peter Alexander

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