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Dettol, Band-Aid, Bunnings: Australia's most trusted brands of 2022 revealed

·News Reporter
·2-min read
Dettol, Band-Aid and Bunnings brand logos
Dettol was named the most-trusted brand in Australia, followed by Band-Aid and Bunnings. (Source: Dettol/Band-Aid/Bunnings)

Reader’s Digest has revealed the brands Australians trust the most in 2022, and the list includes a surprising line-up of big names.

The publication's Trusted Brands annual survey asks 3,000 members of the Australian public to vote for their favourite brands.

This year, cleaning and disinfectant brand Dettol took home the crown for Most Trusted Brand overall, knocking Band-Aid out of the top spot from 2021, down to second place.

Home-improvement retailer Bunnings Warehouse was voted the third-most-trusted brand by Aussie consumers.

As the winner of the Most Trusted Confectionary Brand for 16 of the past 17 years in the survey, it should come as no surprise that iconic chocolate brand Cadbury came in fourth place.

Meanwhile, Woolworths, Dulux, Dyson, Royal Flying Doctor Service of Australia, Cancer Council and Panadol rounded out the top 10 spots.

Woolworths sign outside supermarket; Cadbury logo on chocolate bar
Cadbury and Woolworths came in fourth and fifth place, respectively. (Source: AAP/Getty)

Top 20 most trusted brands

  1. Dettol

  2. Band-Aid

  3. Bunnings Warehouse

  4. Cadbury

  5. Woolworths

  6. Dulux

  7. Dyson

  8. Royal Flying Doctor Service of Australia

  9. Cancer Council

  10. Panadol

  11. Glen 20

  12. Twinings

  13. Bega Cheese

  14. Dairy Farmers

  15. Toyota

  16. Westinghouse

  17. Bridgestone

  18. Finish

  19. Vicks

  20. Weber

How brands were selected

To add names to the list, Australian consumers were asked for their most-trusted brands. This question was unprompted to ensure the accurate rating of top brands in a number of categories.

Each respondent was asked to score each brand out of 10, as well as provide comments on their most-trusted brand within each category.

Trust in consumer brands 'takes years'

Reader’s Digest editor-in-chief Louise Waterson said, "trust in consumer brands takes years of careful planning, execution and nurturing".

"But during challenging times - and the past year has been one of the most difficult on record - we've seen quality brands live up to their promises to their customers," added Waterson.

"These brands have been able to win and retain the trust of their customers."

The Trusted Brands survey covers a comprehensive range of products and services across 75 categories, including the new Residential Aged Care category, spanning separate NSW, QLD, SA, VIC and WA markets.

Stamp of approval

APAC Reader's Digest advertising retail director Sheron White said companies that had been rated a Reader's Digest Trusted Brand had earned the privilege to use the Reader's Digest Trustmark logo – a well-recognised sign of trustworthiness.

"The Trustmark logo tells the consumer that this brand is reliable, high-quality and value for money. Congratulations to all the winning brands," she said.

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