Woolworths and Coles revolutionised supermarket marketing with their phenomenally successful collectibles campaigns.
But while the two supermarket giants have been criticised for the environmental impact of their plastic toys, another major Australian business is hoping to jump into the game, and create a collectible that Australians would never want to throw out.
Related story: Aldi’s ‘savage’ swipe at Woolworths’ collectables campaign
Australia Post on Monday launched its Great Aussie Coin Hunt in conjunction with the Royal Australian Mint. The hunt, described as an “iconic reflection of Aussie life”, sees a set of A to Z $1 coins released.
The first six coins – A for Australia Post, F for Footy, I for Iced VoVo, M for meat pie, S for Surf Life Saving and X for tiny town Xantippe – will be released on Monday.
Coins will be released every Monday between 30 September and 21 October.
But there’s a catch: they will only be available from Australia Post branches, distributed as part of shoppers’ change.
“We want everyone to get involved in the Great Aussie Coin Hunt. Not only will it be really exciting to hunt for all the coins and build an amazing collection, but each and every coin opens up the opportunity for wonderful conversations about quintessential Australian life,” Australia Post executive general manager community and consumer, Nicole Sheffield, said.
“It’s a great way for grandparents to connect with grandchildren, and for all of us to share our own experiences and memories with each other – both here and with friends and family overseas.”
There will be 26 coins to collect, with Z standing for Zooper Dooper.
What’s on all of the Australia Post coins?
This is the full list of coins:
A for Australia Post
B for Boomerang
C for Cricket
D for Didgeridoo
E for Esky
F for Footy
G for G'day
H for Hills Hoist
I for Iced VoVo
J for Jillaroo and Jackaroo
K for Kangaroo
L for Lamington
M for Meat Pie
N for Neighbours
O for Outback
P for Platypus
Q for Quokka
R for Royal Flying Doctor Service
S for Surf Life Saving
T for Thongs
U for Ute
V for Vegemite
W for Weet-Bix™
X for Xantippe (a town in remote WA)
Y for Yowie (a creature described in Australian folklore)
Z for Zooper Dooper
Make your money work with Yahoo Finance’s daily newsletter. Sign up here and stay on top of the latest money, news and tech news.