Hot cross buns are a beloved mid-year treat – but many Australians aren’t happy about stores selling the baked snack 122 days before Easter.
Coles and Woolworths customers have noticed hot cross buns on sale at the supermarket as early as December 26, and took to social media to complain about its availability only days after Christmas had come and gone.
“What’s with Hot Cross buns been on sale FOUR MONTHS before Easter?” one user wrote on Coles’ Facebook page. “They are intended for a particular occasion ! Yes they are yummy but 4 months early???”
— Jacob Grainer (@MadMaxHeadroom) December 27, 2018
Australians were indignant about the consumerism of holidays with religious significance.
When it comes to @supermarkets and #shops its @all #about @profits and #making @money so that’s obviously they start selling and #advertising @hot #cross buns now because of that. Its all very @premature to advertise #easter now because it’s not until @april #21st @2019.
— Declan keelan (@Declankeelan) December 28, 2018
Some argued that the hot cross buns should just be sold all year round.
Even the NSW Police’s Traffic and Highway Patrol Command weighed in.
Responding to the backlash, Coles said the bread was a popular option among shoppers.
“While some may object to hot cross buns before Easter, early sales of the traditional treat suggest that most can’t get them early enough,” Coles told news.com.au.
thanks for getting in contact with us. Hot cross buns are very popular, and our hot cross buns have been placed on the shelves as many of our customers like to do their Easter shopping in advance. (1/2)
— Coles Supermarkets (@Coles) December 28, 2018
Woolworths told an irate customer on Facebook that the early sale of hot cross buns was to meet demand.
“To meet this early demand, our in-store bakers have started baking fresh Hot Cross buns,” Woolworths wrote.
But some customers didn’t buy the excuse.
The mince pies have hardly digested and Coles already have hot cross buns on the shelves. The reason? – ‘Customer demand!’
What a load of shit. Corporate filth at its best. Coles are desperate to stay numero uno not matter what.
— Andy (@AndyEssendon) December 28, 2018
Indeed, it seems the nation is divided on the bun’s early availability, with just as many coming out in defence or in praise of the buns.
“Maybe it costs them a lot to just make for one week out of the year. They need to profit from hot cross buns so they do it early. Will be buying some,” said a Twitter user.
“Pssssst. When are you stocking hot cross buns? This girl has got a mighty need,” someone tweeted, tagging Woolworths and Coles’ Twitter handles.
— Sami ⛄️ (@ShadowsDoor) December 23, 2018
I know a lot of people complain about stores putting seasonal items out months in advance, but I however have no problem with Coles and Woolworths having hot cross buns available from pretty much Boxing Day. Mostly because it just means I can eat them for months. 👍
— Corvus_Angeles (@Corvus_Angeles) October 17, 2018