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Aussies 'cheap option' now a 'luxury' as prices jump 50 per cent

In 2014, you could get two burgers for less than the price of one in 2024.

An old Hungry Jack's catalogue has emerged leaving Aussies shocked at how much the price of fast food has increased in the past 10 years.

The 2014 discount vouchers were shared online and many people could not believe not only the incredible price differences but the budget deals that were also available.

Among the offers were 18 meal deals, which mainly included two burgers starting at the budget price of $4.35. The promotional deals included two flame-grilled Whoppers for $6.35, two Chicken Royales for $4.95, and two Bacon Deluxe burgers for $7.35.

Those prices are a relic of time. Today, one single Whopper costs $8.70, an incredible $2.35 more but for one burger instead of the two.

Hungry jack's voucher 2014
The 2014 Hungry Jack's vouchers sent social media into a spin. (Source: Facebook)

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Personal finance and consumer expert Sue Hayward told Yahoo Finance that, with the staggering increase in fast food prices, it was no longer feasible for families to eat fast food as a "cheap and easy" meal option.

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"Fast food prices have shot up in recent years, with burgers and fries up by as much as 25-50% in some chains in Australia, over the past five years," she said.

"Food prices have gone up the world over and certain products, like potatoes and cooking oil, depending on where they’re sourced and imported from, have seen higher increases than others.

"Fast food is no longer a ‘cheap’ option for families, but has become more of a luxury treat."

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Hayward said families were turning to frozen, supermarket, make-it-yourself options instead.

"Stocking up on frozen chips and burgers at the supermarket can still be a lot cheaper than buying fresh, more healthy options, like fresh meat, fruit and vegetables," she told Yahoo Finance.

No longer a cheap meal

As the cost of living has increased over the years, fast food has not been spared a hike in price.

In December 2023, fast food prices were 19.6 per cent higher than in December 2019, according to the Australian Bureau of Statistics. Restaurant meals increased 17.1 per cent in the same period.

Yahoo Finance reported in June 2023 that the cost of some KFC items had gone up by as much as 25 per cent since the year before. The Zinger burger combo cost $8.95 back in June 2022. By 2023, it had risen to $10.95 - an increase of 22 per cent. Now, it costs $11.95.

Meal for 2 just $10.95

The 2014 Hungry Jack's voucher also included a series of meal deals, including the meal deal for two - which contained two burgers, two fries and two drinks for $10.95. There was also a mega-meal - with two whoppers, two cheeseburgers, four small fries and four small drinks for $19.95.

The meal deals have also jumped in price. The mega-meal deal costs $29.95, but now includes nuggets.

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Hungry Jack's meal deals
In 2014, a Hungry Jack's meal deal for two was just $10.95. (Source: Facebook)

“Throwback to when fast food was actually an affordable option! Crazy how much it has increased in just 10 years,” the person who shared the flyer of discount deals wrote.

The post prompted a flood of responses from people equally shocked by the comparison.

“You wouldn’t even get half of one for that price now,” one person commented.

Customers being served ay Hungry Jack's
Fast food is no longer seen as a 'cheap' family meal option. (Source: Getty)

“I remember when the voucher for two Bacon Deluxe was $5.95,” another added.

“Nobody eats fast food these days. For the same price, you can buy actual real food,” said another.

Macca's has gone up too

In a recent Reddit post, users shared a similar sentiment when reminiscing about McDonald’s. Several people shared their recollections about significant price changes over the years.

Hungry jacks old vouchers
Even former McDonald's workers shared thier shock at the store's price increases. Source: Getty

“I work at Maccas and yesterday at my shift, an older woman came in and asked for a 25c soft serve, I felt so bad telling her that they are now $1.10,” one person wrote.

“I worked there in the mid-2000s, and I remember large soft drinks being $2, and happy meals being $4. I was shocked to go through the drive-thru for a quick Coke Zero a few weeks ago and be charged almost $6,” said another.