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All the retailers donating proceeds to bushfire relief

Lucy Dean
Need to do some shopping? You could support a good cause while doing so. Images: Getty, Instagram
Need to do some shopping? You could support a good cause while doing so. Images: Getty, Instagram

As Australia’s national bushfire crisis continues to wreak destruction, retailers have pledged to donate proceeds to relief efforts.

The pledges from groups like The Daily Edited, Hush Puppies, Decjuba and Sass and Bide have all pledged the weekends’ or day’s proceeds to charities.

While many offered up their proceeds over one or two days of the weekend of 4 and 5 January, others have continued to offer support throughout the week.

UPDATE: ALL IN initiative to hold massive campaign on 9 January

More than 45 retailers with a combined network of more than 1,000 stores will unite on Thursday 9 January to hold a massive charity campaign.

On that day, 100 per cent of profits will be sent to the Australian Red Cross Disaster Relief and Recovery Fund.

“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas” said Belinda Dimovski, head of engagement and support at Australian Red Cross.

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long-haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet.”

These are the brands involved: Abrand, Afterpay, Artesands, Ben Sherman, Brixton, bond-eye swim, Cue, Culture Kings, Dashing Printing, Dr Denim, eBay, Faithful The Brand, Farage, General Pants, Grrrl, Globe, Hugo Boss, Hush Puppies, Kwik Kopy, Lacoste, Lee Jeans, Levis, Life Interiors, Local Supply, Misfit, M.J. Bale, Nautica, Neuw Denim, Nudie Jeans, Okanui, Rodd & Gunn, Rolla's Jeans, Sandler, Seafolly, Sea Level Swim, Speedo, Stussy, Temple & Webster, The Iconic, The North Face, True Alliance, Tutu Dumonde, Ugg, Veronika Maine, W.M. Ritchie Australia, Wrangler, XLarge.

Retailers donating proceeds in separate campaigns

  • Acler Woman: 100% of profits for Monday 6 January and Tuesday 7 January

    Australian Red Cross

  • Atoir: 100% of all profits from online sales in January

    The Australian Red Cross Disaster Relief

  • Bushy Underwear: 100% of profits for the 'foreseeable future'

    Bushfire Disaster Appeal

  • By Brooke: 100% of profits from purchases on 6 January

    Bushfire relief

  • Camilla and Marc: 100% of profits from 5 January

    Red Cross Australia and WIRES

  • Cheese Celebration: 100% of profits from any online sales until Sunday 12th June

    NSW Rural Fire Services & NSW Wildlife Information Rescue and Education Service

  • Decjuba: 100% of proceeds from 4 and 5 January

    Bushfire relief

  • The Daily Edited: 100% of proceeds from all online sales on 6 January

    Bushfire relief

  • Frank Body: 100% of A-Beauty Scrub sales throughout January

    WIRES Wildlife Rescue, Country Fire Service and NSW Rural Fire Service throughout January

  • Goldie + Ace: 100% of January's profits

    Emergency services and clothing

  • Haus of Dizzy: 100% of profits on its Indigenous Pride Stud throughout January

    Fire-affected Aboriginal communities

  • Hush Puppies Australia: 100% of all sales made in-store and online on 9 January

    The Australian Red Cross and WIRES

  • Ksubi: 100% of online profits from 4 and 5 January

    NSW RFS

  • Knots for Darling: 15% of summer sales

    Red Cross Australia and Country Fire Service South Australia.

  • Kindling Clothing: 100% of the week ending 10 January’s profits

    Fire relief services

  • Lil and Emm: 100% of online sales from 6 January

    New South Wales Rural Fire Service and WIRES Wildlife Rescue.

  • Lylou: $20 from purchases made before 10 January

    Will be donated to WWF Australia

  • Margot Mai: 100% sales until 11 Jan

    Australian Red Cross and RSPCA Bushfire Appeal

  • Milan The Label: 25% of purchases from Monday 6 January and Tuesday 7 January

    WIRES Wildlife Rescue, Australian Red Cross and the New South Wales Rural Fire Service

  • Mamph Collection: 50% of profits from orders on the 6 January

    Bushfire relief efforts

  • ModelCo: 100% of all profits made in online sales on 6 January

    New South Wales Rural Fire Service and WIRES Wildlife Rescue.

  • Mellow Cosmetics: 100% of all profits from 6 January of lipsticks

    Australian Red Cross, WIRES and the New South Wales Rural Fire Service.

  • Noble Label: 10% of all sales

    New South Wales Rural Fire Service

  • The Other Bag: 100% of the week ending 12 January’s profits

    Red Cross Australia.

  • Peta and Jain: 100% of all profits from online sales from 6 Jan to 10 Jan

    Donated to WIRES Wildlife Rescue

  • Print Safari: 20% of sales until the end of January

    Fire relief services.

  • Restated Vintage: 100% of profits from all sales in January

    New South Wales Rural Fire Service

  • Soho Boutique Bendigo: 100% of profits on 6 January

    Wildlife Victoria and the Celeste Barber Fundraising Trust.

  • Sant and Abel: 20% of sales for the rest of the summer

    Port Macquarie Koala Hospital and Red Cross Australia receiving 10 per cent each.

  • The Woodsfolk: 50% of all online profits the week ending 13 Jan

    Australian Red Cross and WIRES

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