Movie villains will have axes, poisons, mysterious gadgets, magic wands, scalpels, scathing words, eyes of ice, big red buttons and the nuclear launch codes, but there’s one thing they’ll never have: an Apple iPhone.
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Apple won’t let villains be depicted using iPhones, The Last Jedi and Knives Out director Rian Johnson spilled in a recent interview with Vanity Fair.
“Also another funny thing, I don't know if I should say this or not... Not ‘cause it's like lascivious or something, but because it's going to screw me on the next mystery movie that I write, but forget it, I'll say it. It's very interesting,” Johnson said.
“Apple... they let you use iPhones in movies but — and this is very pivotal if you’re ever watching a mystery movie — bad guys cannot have iPhones on camera.”
“Every single filmmaker that has a bad guy in their movie that’s supposed to be a secret wants to murder me right now,” he added.
It’s not the first time Apple has claimed headlines for its public relations moves.
The New York Times last year reported Apple clashed with production companies over the way its products were used in shows for the Apple TV+ platform.
And – SPOILER ALERT – Wired noticed in 2002 how all the goodies use Apple products, while the baddies used PCs.
“The traitor's identity was a revelation that took most viewers by surprise, but not those who had spotted the producers' new device to denote villainy in the shady world of spies: The baddies use computers running Microsoft Windows; the good guys use Macs.”
And according to MacRumours, Apple also tells creators to only show Apple products “in the best light, in a manner or context that reflects favourably on the Apple products and on Apple Inc”.
Good luck watching a movie without looking for clues in characters’ mobiles.
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