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Amify Adds Three Senior Leaders to Support Strategic Growth and Scale Service Delivery

·3-min read

ARLINGTON, Va., December 02, 2021--(BUSINESS WIRE)--Amify, the first turnkey Amazon-as-a-service provider, announced the continued expansion of its leadership team with the addition of three new senior level hires to support the company’s fast paced growth and enhance the customer’s end to end service experience. Joining are Christine McCambridge as senior vice president of delivery, Drew Hall as vice president of sales, and Steve Peele II as vice president of marketing.

McCambridge is a 16-year career veteran specializing in driving ecommerce growth for companies. She applies her knowledge of all facets of an organization - from brand strategy to supply chain and R&D to deliver superior customer experience for Amify’s clients. She has managed product sales for brands like Conagra, Mars Petcare and Energizer through multiple ecommerce platforms including Amazon, Walmart, Kroger, and other vertical sites. McCambridge will focus on helping Amify expand its breadth and quality of service offerings.

Hall joins Amify with more than 15 years of digital performance media and martech experience with an emphasis on the role that content and creative play in driving brands’ bottom-line objectives. After spending eight years at Pointroll, which later became part of Amazon through multiple acquisitions, he took his first plunge into the startup space in 2014 joining Cincinnati-based Ahalogy and helping them build their sales team from the ground up. He was a part of the successful exit and sale of Ahalogy to Quotient (NYSE: QUOT) for $50M in 2018, where he remained as the social product commercial lead until joining Amify. Hall is responsible for increasing the company’s success through sales, new client acquisition, and the development of innovative sales strategies.

In his career, Steve Pelle II played a key role in the development of several Cincinnati start-ups. His marketing skills were essential to the ultimate acquisition of three of his employers by companies like Zillow and others. Prior to Amify, Peele led marketing initiatives for tech companies focused on delivering products to new clients. He has led experimental growth initiatives to scale inbound activity and drastically shorten sales cycles for several SaaS organizations. Peele joins the Amify team to lead strategic efforts behind Amify’s marketing campaigns, deliver new clients and create brand recognition in the e-commerce space.

"Amify continues to prioritize strategic growth and the foundation of that is strong leadership, which is why we’ve added Christine, Drew and Steve to our existing executive team," said Ethan McAfee, founder and CEO, Amify. "As Amify continues to invest in the company following significant venture capital investment in 2019, a major priority was bringing new skills and additional depth to our diverse and experienced leadership team to help us grow strategically. There is no other provider in this space that comes close to our level of expertise and creativity in each and every area our brands need to succeed."

About Amify
Amify is a turnkey Amazon-as-a-service provider that helps brands maximize their potential by providing complete strategy, management, and operational services to brands selling on Amazon, allowing partners to focus on other business needs. By partnering with Amazon Vendor Central and Seller Central sellers, Amify leverages data from their website, Amazon and digital advertising to implement strategies to maximize sales and profitability. Amify is headquartered in Arlington, VA, and has an additional office in Cincinnati, OH.

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Keelyn Leonard

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