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Prime Day TV deals 2021: Best early offers on smart TVs, 4K TVs, Samsung TVs and more

Televisions are traditionally among the most popular items sold during the two-day sales extravaganza (The Independent)
Televisions are traditionally among the most popular items sold during the two-day sales extravaganza (The Independent)

Prime Day is just around the corner. Amazon’s annual sales blowout begins on 21 June, offering savvy shoppers the chance to grab bargains on products from across the entire site, from technology and toys to clothing and appliances.

If bargain hunters are sharks, then TV deals are the chum in the water. Televisions are traditionally among the most popular items sold during the two-day sales extravaganza, with big discounts to be found on everything from high-end 65in Samsung QLED TVs to smaller and cheaper 4K sets from LG and Sony Bravia.

We won’t know exactly which TVs will be discounted until 21 June, so to get you up to speed we’ve compiled a list of some of the best early TV deals we’ve found, as well as what we expect to see on offer at this year’s Prime Day event.

We’ll update this page with the best Prime Day TV deals as they’re announced. New offers are likely to appear in the run-up to the big day too, so check back often to stay on top of the best discounts before they’re snapped up.

Read more:

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

When will Prime Day TV deals begin?

The official dates for the Amazon Prime Day event are 21 June and 22 June, according to a press release from the retailer. The two-day shopping extravaganza will see discounts on everything from tech to fashion and home appliances.

In true Amazon fashion, you’ll notice early discounts on TVs and other tech ahead of the big shopping event. Keep this page bookmarked to make sure you’re always in the know, as we’ll be updating it.

How to get the best Prime Day TV deals

Televisions can fluctuate in price by thousands of pounds, so it’s worth comparing any deals you spot on the day with other retailers to see if it’s a good deal. We’ll be on hand to help you find the genuine discounts, so bookmark this page and check back in for the best offers.

Amazon’s product listings for TVs are especially granular too. Every size, style and model has its own page, and product names can be inscrutable series of numbers and letters, making it difficult to bookmark the exact TV you want to keep an eye on.

Instead, it pays to be flexible and open-minded when hunting for a Prime Day TV deal: have a budget in mind, be ready to switch brands, and keep checking this page for the best discounts.

Oh, and measure your space in advance. There’s nothing worse than grabbing a cheap 4K TV in the sales only to find out that it doesn’t fit in your unit.

Do you need Amazon Prime to buy Prime Day deals?

Yes. Prime Day deals are exclusively available to Amazon Prime customers, but you can start a free 30-day trial any time before the sale starts to access the deals.

A subscription to Amazon Prime costs £7.99 a month or £79 a year. As well as unlocking discounts on Prime Day you’ll get access to premium features such as same-day delivery, movies and TV streaming on Prime Video, and Amazon Music.

If you’ve used your free trial or were thinking of renewing, keep an eye out for deals on restarting or extending your membership. Amazon sometimes makes these available in the run up to Prime Day to ensure as many customers as possible can take part.

Last year’s best Amazon devices deals in the UK

Prime Day 2020 saw a handful of 4K TVs from Sony and LG drop below £500, but you had to be quick as the best TV deals sold out fast. For those who missed out there were still savings to be had. Samsung OLED and QLED TVs at the very top of the range were generously discounted, while entry-level full HD screens from Sony and LG could be picked up for under £250.

During last year’s Prime Day this 1080p, 32in Sony Bravia KDL32WE613BU (£422.99, dropped in price to just £249. Deals were to be had on 4K displays too, such as the 55in Hisense 55AE7000FTUK (was £449, now £394.69, which fell to £368 in last October’s sale.

LG televisions saw the best discounts on Prime Day. The excellent 70in LG 70UN71006LA (£899, had a modest £40 shaved off, but the 49in LG 49NANO866NA (£629, dropped in price by £200 to £699. Today it can be bought for even less, so best to keep an eye on it as we approach Prime Day 2021.

Ask Amazon’s Alexa for early Prime Day deals

From 12pm on 18 June, Prime members will be able to ask Alexa what Prime Day deals will be on offer and start shopping for bargains early.Alexa, the retailer’s virtual assistant, can be found on the Amazon Echo smart speaker along with the Echo dot (£34.99, and Echo studio (£189.99,, as well as many speakers, smart TVs, fitness trackers and more sold by Amazon.

Early Prime Day TV deals in the UK

You don’t have to wait until Prime Day to find great deals on TVs. There are already discounts to be found on Sony, Samsung and LG TVs ahead of the main event. We’ve pulled together some of the best offers below.

Best Panasonic TV deals

Panasonic TX-55HX600BZ: Was £699, now £479,


The Panasonic TX-55HX600BZ is an accomplished 55in 4K LED TV with Dolby Vision and Dolby Atmos, so the picture and sound are both great. Dolby Atmos uses speakers to bounce sound off the ceiling for a more immersive effect. It’s currently reduced to £489.

Buy now

Panasonic TX-40HX800BZ: Was £699, now £466.60,


The best mid-range Panasonic TV you can buy, the TX-40HX800BZ is currently discounted by more than £200 ahead of Prime Day. This is a smaller 4K TV set than the above deal, but the HX800 sports a better quality display, integration with Alexa and Google Assistant, and stunning image quality for the price.

Buy now

Best LG TV deals

LG 43UN71006LB: Was £479.99, now £398,


LG make some the best budget televisions you can buy, and the 2020 version of its entry-level LED screen is no exception. A smart 4K TV with a wide viewing angle and sharp picture quality, it’s ideal for living room corners, providing rich sound out of the box and powered by LG’s best-in-class user interface.

Buy now

LG 65NANO866NA: Was £899, now £809,


With a screen size of 65in, this LG 4K TV would make for a good evening of ultra HD Netflix binge watching with friends and family. The smart TV uses an OLED display and has nanocell technology, which enhances the colour of your screen and gives you wider viewing angles.

Buy now

Best Sony TV deals

Sony bravia KD49X70: Was £699, now £459.97,


At 49in, this Sony LED TV could provide you with the ultimate watching experience. Two similar bravia TVs featured in our guide to the best 4K TVs and, according to our reviewer, the model “offers an outstanding picture” thanks to the 4K capabilities that the KD49X70 also has. Additionally, this model has a crisp audio function that Sony calls “clearaudio+” which fine tunes sound for greater clarity, making Netflix binging all the more entertaining.

Buy now

Best Hisense TV deals

Hinsense 32A5600FTUK 32in: Was £249, now £199.37,


If you’re looking to create some cinematic drama in the comfort of your front room, why not consider this super sleek 32in LED model with soundbar-like audio and remote buttons that can take you directly to all the movie night essentials such as Netflix, Prime Video and YouTube. And with 20 per cent off right now, it’s great value too.

Buy now

Hisense 55AE7400FTUK: Was £599, now £449,


The 2020 model of this 55in 4K smart TV comes with the Alexa voice assistant built in. Dolby Vision HDR delivers sublime contrast and deep blacks, while DTS audio processing improves sound clarity even without the use of an external speaker.

Buy now

Hisense 50A7100FTUK: Was £449, now £379,


This 50in smart TV from Hisense is on offer at an unbeatable price, and is one of the cheapest 4K televisions you can find in this size. It comes with Alexa and Google Assistant built in, and can function as the hub of your smart home as well as a great entry-level display for entertainment and gaming.

Buy now

Best Samsung TV deals

Samsung 2021 43in AU8000: Was £549, now £499,


An entry-level 4K television, the Samsung AU8000 uses an LED display that, while not as rich as a higher-end OLED or QLED screen, produces a vibrant colour palette and a dynamic contrast ratio. With £50 off before Prime Day, The AU8000 is better value than ever.

Buy now

Best Philips TV deals

Philips 70PUS7505 TV: Was £800, now £649,


This 70in Philips TV is equipped with 4K and smart features. In a glossy black colour, the model gives you crisp sound and vision. It would look good in any front room, turning your lounge into a makeshift cinema for the night.

Buy now

Philips 43PUS7555/12 43in TV: Was £390, now £329,


This 43in Philips 4K LED TV supports HDR10+, which enhances picture quality to draw more detail out of dark scenes and improve clarity in bright ones. Down-firing speakers provide decent sound without requiring an external audio setup, though for true cinema-quality viewing we’d always recommend a soundbar.

Buy now

Voucher codes

For the latest discounts on TVs, gadgets and more, try the links below:

Read more on Amazon Prime Day 2021

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