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Amazon Prime Day is due to kick off in just days, running from 21 June to 22 June. The online retailer’s annual two-day sale is the highlight of every bargain hunter’s calendar, bringing huge savings across Amazon’s entire range of products, from cosmetics and clothes to technology and toys.
Last year’s Prime Day was delayed until October, but this year the sale returns to its usual summertime slot. The exact deals are never revealed in advance, though as Prime Day enters its sixth year we’ve got a good idea of what you can expect to see.
On this page you’ll find the best Amazon Prime Day gaming deals as they’re announced. While ongoing supply problems mean it’s very unlikely we’ll see the latest consoles for sale – never mind discounted – we still expect to see great savings on Xbox and PlayStation videogames, as well as discounts on current-generation videogames consoles.
Ahead of the event, we’ve pulled together some existing deals on gaming peripherals, but be sure to check back as we approach the big day for the most up-to-date gaming offers on Prime Day. Deals are sometimes made available in the run-up to the big day and they can sell out fast, so it’s worth keeping tabs on the products and games you’re interested in.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When will Prime Day gaming deals begin?
The official dates for the Amazon Prime Day event are 21 June and 22 June according to a press release from the retailer. The two-day shopping extravaganza will see discounts on everything from tech to fashion and home appliances.
Amazon usually hosts early Prime Day deals in the week leading up to the event, so keep an eye out for discounts ahead of the big day.
Do you need Amazon Prime to buy Prime Day gaming deals?
Yes, Amazon Prime Day deals are exclusive to Amazon Prime customers. A subscription costs £7.99 a month or £79 a year, and unlocks premium features such as same-day delivery, movies and TV streaming on Prime Video, and Amazon Music.
If you’re never used Amazon Prime before, you can register for a 30-day trial any time before the sale to access the deals. If you’ve previously been a member or already used up your free trial, keep an eye out for discounts or deals on renewing your membership. Amazon usually makes these available in the run up to Prime Day to ensure as many customers as possible can take part.
What to expect from Prime Day gaming deals in 2021
Something we don’t expect to see in the sale this year is either of the next-generation consoles. Demand for the Xbox Series X and PS5 has been sky-high for months, with new stock arriving intermittently and selling out in minutes. If you’re on the hunt for the new consoles: here’s where to buy the PS5 in the UK, and here’s where the Xbox Series X is in stock in the UK.
You should have better luck getting your hands on a Nintendo Switch bundle. Bloomberg reports that, ahead of E3 2021 in June, Nintendo will announce a next-generation upgrade to the Nintendo Switch. Called the Switch pro, the new console is said to be launching in September or October and will be sold alongside the cheaper Switch lite. The original Switch console will be phased out.
This makes it very likely we’ll see a return of discounted Switch lite bundles on Prime Day, as well as savings on remaining stock of the original Switch console. Expect to see new Nintendo games like Ring Fit Adventure and Pokémon Snap on sale too.
Gaming hardware is always very popular, so be on the lookout for deals on gaming headsets, SSD hard drives, and DualSense and Xbox controllers. We’ll update this page with the best Prime Day gaming deals as they drop.
Last year’s best gaming deals in the UK
The Nintendo Switch was one of the bestsellers at last year’s Prime Day. The coral pink Switch lite with Minecraft bundle flew off the virtual shelves and today is no longer in stock, but the Nintendo Switch lite console (£190.49, Amazon.co.uk) can still be bought separately. It’s also since become available in a fetching shade of blurple.
The Xbox One S (£165, Amazon.co.uk) was another big seller. The console (not to be confused with the newer Xbox Series S) fell in price to just £249.99 and was bundled with FIFA 21, one month of Game Pass and a 14-day trial of Xbox Live.
Retro fans enjoyed a discount on the plug-and-play Sega Mega Drive mini (£149.24, Amazon.co.uk), which, owing to scarcity, has increased in price since last year’s Prime Day, when it could be snapped up for £49.99.
Ask Amazon’s Alexa for early Prime Day deals
From 12pm on 18 June, Prime members will be able to ask Alexa what Prime Day deals will be on offer and start shopping for bargains early.
Alexa, the retailer’s virtual assistant, can be found on the Amazon Echo smart speaker along with the Echo dot (£34.99, Amazon.co.uk) and Echo studio (£189.99, Amazon.co.uk), as well as many speakers, smart TVs, fitness trackers and more sold by Amazon.
Early Prime Day gaming deals in the UK
You don’t have to wait until Prime Day to find gaming deals at Amazon. Ahead of the big day, there are discounts to be found on some fantastic games and consoles. Here are our top picks.
Nintendo Switch lite in turquoise: Was £199.99, now £191.50, Amazon.co.uk
The fully portable version of Nintendo’s newest handheld is the company’s best console since the Wii, and now sports a growing library of exclusive games you can’t play anywhere else. Animal Crossing: New Horizons, The Legend of Zelda: Breath of the Wild, and, most recently, Pokémon Snap make Switch lite an essential purchase for gaming on the go.
FIFA 21 standard: Was £59.99, now £17.99, Amazon.co.uk
If you’re already a FIFA fan, this is one to add to your collection, especially with its 70 per cent discount. With more ways to play and more locations to choose from, look forward to a true-to-life footballing experience. Players are capable of higher-level decision making, so you can flex your creativity on the pitch, while new developments in career mode allow you to lead your team to the top with upgraded matches, transfers and training.
‘Mario + Rabbids Kingdom Battle’: Was £19.99, now £16.99, Amazon.co.uk
Prime Day is an excellent time to get games at a more affordable price, and thankfully Amazon has launched a number of early deals and this one featured in our review of the best Nintendo Switch games. This strategy game features Mario, but “not as you’ve seen him before”. “Instead, players participate in a series of turn-based battles with evil foes, across a grid-based layout that still captures much of the magic of the Mushroom Kingdom,” noted our writer. “Co-op challenges extend the fun further as well as a series of puzzles that break up the action.” If this sounds right up your street, add it to your basket now.
Soges gaming desk: Was £149.99, now £108.46, Amazon.co.uk
Enhance your gaming experience with this sturdy desk designed for multiple monitors. Its large size, at 120cm x 60cm x 80cm, leaves ample room for mouse maneuvering, while the steel structure prevents any wobbling. There’s also six-colour lights and two flashing modes for more immersive gaming and a headphone hook, cable grommet and extra storage. The perfect accessory for any gamer, it’s currently reduced by nearly 30 per cent.
Pictek gaming mouse: Was £17.99, now £12.59, Amazon.co.uk
This backlit mouse can help to bring a pop of colour to any gamer’s set-up. Its ergonomic design and non-slip grips mean you’re all set for hours of comfortable clicking, while it’s durable construction promises to hold up for 10 million clicks. If you’re still on the fence, Amazon has knocked the price of this one down by 30 per cent – a super thrifty investment for those looking to add a bit of drama to their gaming experience.
Zexrow wireless switch pro controller: Was £22.99, now £15.80, Amazon.co.uk
This might just be the gadget to go for if you’re looking to boost your gaming experience with a super precise controller. Compatible with Nintendo switches and Windows PC, this lightweight model actually adapts to your hand for optimum grip and hours of comfortable play. Settling in for a big session? You’ll be happy to know that this one can keep on going for eight hours at a time on just one charge – a pretty good deal if you ask us.
Minecraft Dungeons - Hero Edition (PS4): Was £24.99, now £19.99, Amazon.co.uk
Up to four players can battle it out in this Minecraft PS4 game. In the action-packed adventure you’ll get to fight up close and personal with mobs and the game antagonist, Arch-illager. Plus, there are dozens of unique items and weapons to unlock too.
Beexcellent gaming headset: Was £35.99, now £18.77, Amazon.co.uk
Compatible with everything from Playstation 4 to Xbox one, this adjustable headset has soft, memory foam pads, perfect for keeping ears cool and comfortable during longer games. With vivid sound and resonating bass creating an immersive experience to enhance your game, the set also comes fitted with a highly sensitive microphone that rotates 120 degrees, allowing you to adjust it as you see fit.
Nintendo Switch joy-con wheel accessory pair: Was £13.45, now £11.97, Amazon.co.uk
If you’ve managed to get your hands on a Nintendo Switch then you may want to consider adding some accessories to improve your gaming experience. Simply insert your joy-con and you’ll feel like you’re behind the wheel in your favourite racing game. As there are two included, it’s great for competing inTeam Sonic Racing (£24.58, Amazon.co.uk).
X Rocker video rocker V2 floor rocker gaming chair: Was £44.99, now £40, Amazon.co.uk
This X Rocker chair is built with junior PS4 gamers in mind. From Fortnite to Fifa, this seat is simple but will help kids enjoy hours of gaming without your kids getting a crooked back. The X Rocker video rocker V2 folds down for easy storage too.
Ring Fit Adventure: Was £69.99, now £59.99, Amazon.co.uk
This Nintendo Switch game takes you to a fantasy adventure world using more than 60 exercises to get fit with. It even featured in our review of the best Nintendo Switch games and our reviewer said Ring Fit Adventure is “surprisingly effective with the game broken up into more than 100 levels so you always feel like you’re progressing.” It also “feels less like work and more like play much of the time.” The game comes with two new accessories, the ring con and leg strap, to precisely measure your real world actions and transport them into the game.
Nintendo joy-con pair Fortnite edition: Was £73.48, now £64.99, Amazon.co.uk
For those who already own a Nintendo Switch, enhance your gaming experience with these joy-cons designed for Fortnite (£27.99, Amazon.co.uk) fans. The uniquely designed yellow and blue joy-con can be used independently in each hand or together as one game controller. You can also enjoy two-player gaming – simply attach both controllers to the main console.
Havit wired LED gaming keyboard combo set: Was £59.99, now £39.99, Amazon.co.uk
This rainbow backlit keyboard would be a useful addition to any gamers repertoire, especially with a discount of 45 per cent right now. The keyboard also comes with a mouse, a durable mouse mat and a sturdy headset. You can even customise the backlit and button function via the driver. You can check out even more gaming keyboards that our reviewers have found too.
Redragon K585 DITI one-handed RGB mechanical gaming keyboard: Was £49.99, Now £38.13, Amazon.co.uk
Now this keyboard means business. It is slim and tactile and doesn’t have those clunky keys. Instead, it’s kept the keyboard action keys, so they are easy to find as you play. The keyboard features 5 RGB backlit modes so you can customise the light settings with a whopping 16.8 million colour options. If that isn’t enough, the keyboard is ergonomically designed– handy for those marathon gaming sessions.
Orzly carry case compatible with Nintendo switch: Was £19.99, now £9.91, Amazon.co.uk
If you’re someone who likes gaming on the move, this carry case – designed specifically for the Nintendo switch, and other accessories including extra Joy-Cons, cables and games – is perfect for keeping your switch safe and secure. With a hard, rubber-like shell and a soft lining to prevent those irritating scratches, this is the perfect bit of kit for taking on your travels.
How to get the best deals
We’ll update this page with gaming deals as soon as they arrive, so keep checking back in for the latest discounts. You can also add games you’re interested in to your Amazon wish list. Anything that gets discounted will be right there waiting for you in your basket, ready to snap up.
For staying on top of the Lightning Deals, we recommend using the Amazon shopping app. Lightning Deals last for a few hours or while stocks last, so switch your notifications on to be alerted as soon as products you’re interested have gone on sale.
For the latest discounts on tech, gadgets and more, try the links below:
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