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Alix Earle is bringing back white eyeliner, and we’re into it
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If you’ve been on TikTok lately, there’s a good chance you’ve run into Alix Earle.
The 22-year-old influencer, with over 3 million TikTok followers, has blown up over the last few months thanks to her candid “get ready with me” videos and vlogs about being a college student at the University of Miami.
From her vulnerability about her struggles with acne to her funny videos with her siblings while on family vacations, her videos cover a wide variety of things. But her makeup tutorials have a way of going viral. And one makeup trend that she’s helping to bring back is white eyeliner.
In almost every one of her beauty videos, Alix applies white eyeliner to the bottom waterline of her eyes. While she’s used it as a highlighter on her nose and the inner corners of her eyes, the bold white waterline has become her trademark.
The effect is instantly brightening and easy to achieve, so it’s no surprise that plenty of her followers have followed suit. As user @smelllybellly says, “In alix we trust.”
Alix has even influenced supermodel Romee Strijd to try the makeup look. Strijd captioned a TikTok showing off her white eyeliner, “Thanks @alixearle for giving the white eyeliner the comeback it needed.”
According to Alix’s Amazon storefront, she uses the NYX Professional Makeup Slide On Pencil in Pure White, but any white eyeliner should do the trick.
Below, shop six white eyeliners worth adding to your makeup bag.
1. NYX Professional Makeup Slide On Pencil in Pure White, $14.28
2. NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Milk, $5.50
3. Maybelline New York TattooStudio Waterproof Eyeliner Pencil in Polished White, $7.98 (Orig. $8.99)
4. Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil in Yeyo, $16.10 (Orig. $23)
5. Shiseido Kajal InkArtist in Kabuki White, $25
6. MAC Colour Excess Gel Pencil Eye Liner in Incorruptible, $23
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