First it was the haloumi chips.
Then it was the churros maker.
And then came the truffle fries.
Now it’s caviar sending Aldi shoppers into a frenzy.
Aldi’s Lacura Caviar Range has returned to stores today, only to sell out within minutes.
“The Caviar Craze!” Facebook and Instagram page, Aldi Lovers Australia posted on Wednesday.
“So many stores have sold out already.”
According to another Aldi shopper, the products sold out within seven minutes.
“They even stole the tester tube.”
Shoppers were warned to put the date in their calendar at the beginning of month, with Facebook group I Bought It At telling its followers to “Be QUICK!!!”
“This is FABULOUS,” they wrote last week.
“The 3 minute anti-aging mask that everyone is raving about is IN STORE next Wednesday at Aldi.
“Lacura caviar is the budget range of premium face care at Aldi which is constantly compared to La Mer in quality AND results.”
The range is so adored, there’s even a Facebook group dedicated to it: “Aldi’s range of Make-Up and Skin Care By Lacura.”
While the Lacura Caviar Range included six items, the $19.99 Caviar Illumination Day Cream and the Caviar Night Cream fuelled the frenzy, after the creams were likened to those by luxury brand La Prairie.
A 50ml pot of La Prairie’s Skin Caviar Luxe Cream retails for $690.
Two other Lacura products, Lacura Skin Science Renew Expert Wrinkle Smoother and Lacura Skin Science Renew Expert Eye Gel also won Product of the Year Awards this year.
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