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Aldi is selling $90 mountain bikes

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Discount supermarket chain Aldi Australia is selling a mountain bike for $89.99.

The steel-frame bicycle, which will be offered Wednesday morning as a one-off special, features 21-speed gears, Shimano rear derailleur, 45mm front suspension, front and rear V brakes, 26-inch alloy wheels and 3-piece crank.

The offer apparently undercuts Aldi’s previous offer of a $350 mountain bike, which were sale back last September. That unit attracted good reviews as an entry-level bicycle for off-road riding.

Shoppers are warned though that the package weighs 18kg, so multiple people might be required to carry it out of the store.

Don’t want to pedal?

For the less sporty customers, Aldi is also selling foldable electric bikes for $799, featuring a 36V 250W brushless motor, LCD display, removable and lockable battery and a range of up to 50km.

The electric bike has already been reviewed, with BikeRadar.com rating it as “an absolute bargain”, with equivalent quality to similar products which are at least double the price.

Scarcity marketing

The twice-weekly specials at times have attracted large crowds at Aldi doors before the stores have even opened, but has attracted criticism for consumer groups such as Choice and ABC show The Checkout for low stock levels and its potential as illegal bait advertising.

The supermarket does note in its online and paper catalogues that stocks for specials are “limited” and pre-emptively “apologise if selected items may sell out on the first day due to unexpected high demand”.

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