Yahoo Finance Aldi winning supermarket war against Coles, Woolies: Here’s how
Australia’s favourite supermarket has been revealed, with German supermarket Aldi yet again taking home the title.
This marks the seventh time in nine years that Aldi has won Canstar’s supermarket review, with Foodland winning in the other two years.
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Aldi won five stars in overall satisfaction, while IGA, Coles, Woolworths and Foodland all scored four stars.
However, Aldi fell slightly short in terms of customer service and accessibility of staff, scoring only three stars.
That could have something to do with Aldi’s notoriously speedy, and for some customers - stressful - checkout service.
Aldi also scored four stars for layout and store presentation and for variety of products.
But the German giant scored five stars on all other metrics including value for money, freshness of fruit, vegetables and meat, deals and specials and quality of private label products.
The ratings come as Coles and Woolworths attempt to find new ways to bring customers in store with collectible toys and new products.
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However, Aldi’s decision to focus on “Good, different” has won customers over, bringing customers in with its weekly - and often wacky - special buys collections.
And as Coles and Woolworths shoppers increasingly use self-service checkouts, Aldi has not made any moves to replace human operators.
Aldi has also made a commitment to reduce its plastic usage by 25 per cent by 2025, and has never offered single use plastic bags since it opened in Australia in 2001.
“The reason why Australians choose to shop with us remains the same. We are the leader on price, continuing to save shoppers money while offering the highest quality products. It is a proud moment for us to be recognised for these efforts," Oliver Bongardt, managing director of corporate buying, ALDI Australia said.
According to Canstar’s analysis of 2,897 adults, shoppers care the most about value for money followed by the freshness of meat, vegetables and fruit, and customer service.
However, customers are the most frustrated by queues at the checkout, sold-out or unavailable items, other customers blocking the way, self-service machines and having to bring their shopping bags.
Checkout operators talking to much also cause some shoppers’ frustration, as does trying to find a car park and people using the wrong lane - for example taking 20 items into a 10 item shopping lane.
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