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Adobe Adds Features to iPad Photoshop App After Early Criticism

(Bloomberg) -- Adobe Inc. said new features are coming to its Photoshop for iPad application, responding to criticism that the first version lacked basic functions users expected would be retained from the desktop model of the best-selling image-editing software.

The company said Thursday that before the end of the year it would add a Select Subject mode, which uses artificial intelligence to automatically identify and select a subject in an image, and an upgraded version of the Cloud documents function, which synchronizes Photoshop files between the desktop and iPad apps. In the first half of 2020, Photoshop for iPad will get support for Curves, which adjusts the color of an image, and improvements to layers, brush sensitivity, the ability to rotate the canvas and integration with the Lightroom app, the company said in a blog post.

Adobe didn’t address other missing elements that users have complained about, including RAW image editing and smart objects. Bloomberg News reported earlier this year that beta testers of Photoshop for iPad said the app was far more watered down than expected.

Earlier this month, Scott Belsky, chief product officer of Adobe’s Creative Cloud division, tweeted about the “painful” early reviews for a product his team has worked on for years. Right now in Apple’s App Store, Photoshop for iPad has a user review rating of two of five stars.

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Adobe is trying to move its most successful software franchises to mobile devices as a way to boost revenue and maintain its stature as the world’s largest maker of creative software. The San Jose, California-based company also recently said it will bring Illustrator to the iPad in 2020.

While the apps cater to creative professionals seeking the ability to work on the go, Adobe also is trying to expand the appeal of its photo-editing and illustration software to hobbyists.

To contact the reporters on this story: Mark Gurman in San Francisco at mgurman1@bloomberg.net;Nico Grant in San Francisco at ngrant20@bloomberg.net

To contact the editors responsible for this story: Tom Giles at tgiles5@bloomberg.net, Andrew Pollack, Mark Milian

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.