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$9 million for 30 seconds: Most expensive Super Bowl ads

The 2022 Super Bowl stadium and Australian currency.
Companies are willing to splash their cash for a 30-second slot during the Super Bowl. (Source: Getty)

The Super Bowl captures the attention of football fans around the world, but the commercial breaks have also built a reputation for themselves.

This year, brands had to fork out more than $9 million (US$6.5 million) for a single 30-second slot and that’s not including how much it cost them to make the ad.

So, let’s take a look at some of the biggest numbers the Super Bowl has seen.

Cost of a 30-second slot

In 2002, the cost of a 30-second slot was $3 million (US$2.2 million). Today, that price has sky-rocketed to $9.1 million (US$6.5 million).

A graph showing the cost of a 30 second ad slot in the Super Bowl
The cost of a 30-second ad slot in the Super Bowl from 2002 to 2022. (Source: Statista)

Biggest spend ever

The largest amount of money spent by a company in a single year was $73 million (US$52.25 million).


Anheuser-Busch, the parent company of brands like Bud Light, Budweiser, Stella Artois and many more, built up the massive cost in the 2021 Super Bowl by having numerous ads for different brands.

Most expensive single ads of all time

As of January 2021, these were the biggest spends on Super Bowl ads of all time, according to Statista.

1. Google, ‘Loretta’, 2020 - $23.5 million (US$16.8 million)

2. Amazon, ‘Before Alexa’, 2020 - $23.5 million (US$16.8 million)

3. 84 Lumber, ‘The Journey Begins’, 2017 - $22.7 million (US$16.2 million)

4. Ford, ‘Go Further’, 2017 - $22.7 million (US$16.2)

5. Chrysler, ‘America’s Import’, 2014 - $22.4 million (US$16 million)

6. Amazon, ‘Not Everything Makes the Cut’, 2019 - $21.8 million (US$15.6 million)

7. Kia, ‘Give it Everything’, 2019 - $21.8 million (US$15.6 million)

8. Amazon, ‘Alexa Loses Her Voice’, 2018 - $20.8 million (US$14.9 million

9. Toyota, 'The Longest Chase', 2016 - $20.1 million (US$14.4 million)

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